Episode 842 – Coffee with John, Jack and Nicole

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Join us for the first Tuesday Coffee with Jack Spirko, John Willis and Nicole Sauce. We talk about what we see coming economically in 2024, ways to get motivated, building your success and more.

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Transcript – unedited

WEBVTT

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Welcome to the Tuesday live stream.

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Happy New Year, everybody.

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I’m on with Jack Spierko from the Survival Podcast and John Willis from Special Operations Equipment.

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He’s coming to you from his studio.

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Apparently he does that all the time now.

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Sometimes.

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Is that because you got Starlink?

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We’ve had Starlink here.

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Yeah.

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It works now, though.

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It does work.

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We don’t get like Matrix John anymore.

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No.

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Multiple echoes.

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Oh, something else is playing somewhere perhaps.

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Yeah.

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I think it’s gone now.

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Okay.

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Unless it jacks with you, it’s on your end.

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So you’re like getting your own voice back or some shit.

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I hate that when that happens.

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Anyway.

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Well, what’d you guys, what’d you guys do to ring in the new year?

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Went to bed at nine o’clock.

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I made it to 10.

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Yeah.

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We’re always, we’re always in bed.

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Like we don’t ever go out where there’s a crowd or just the risk of, of being hit or,

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Like we, we never have done the new year’s thing.

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We don’t, we’re, we’re never even awake at new year’s typically.

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I just saw a thing and it was Gen X ringing in new year’s 1993.

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And it’s like a dude in a hood and he’s jamming in Nirvana and shit.

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And then it’s like, and then it’s like a Gen X ringing in new year’s 2024.

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And it’s just the dudes in bed asleep.

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And that’s exactly, that’s a hundred percent exactly what it was like for me.

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I resemble that trajectory.

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There were many New Year’s days where I was very hungover.

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Oh, yeah.

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Not at all.

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I was like, I’m going to get up and do stuff today.

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I remember 94 in particular because we were hungover watching college football.

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And the announcer, instead of saying three yards, said nine feet.

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And me and my buddy looked at each other like we couldn’t fucking grok nine feet instead of three yards.

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Like we had to think about it because that’s how diswired we were at that point.

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Yeah, those days are gone.

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so um folks who are joining us on the live stream do me a favor hit that like and bell button um go to everybody’s channel and follow them if you’re not following survival podcast go there special operations equipment living free in tennessee and if you have questions put the word question in all caps first and then we will handle your questions otherwise we’re going to talk about whatever the heck we want to talk about you know what’s on my mind right now is 2024

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If things go horribly wrong, what things do you think will go horribly wrong?

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Like, what do you see happening?

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I don’t mean, like, worst-case conspiracy.

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Okay.

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Like, let’s take conspiracies out.

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But, like, worst-case scenario with our economy set up the way it is right now, what do you think could happen?

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Do you mean things like, you know, like the grid getting hacked and held for ransom, like, in the past that’s actually happened?

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Or are you talking more day-to-day macro things?

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I think any of that goes, I’m kind of coming at it first from day-to-day macro before we go into like more crazy stuff.

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Bell riots.

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Irish Unification Wars.

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You know that from, that’s from Star Trek, the Irish Unification of 2024.

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Yeah.

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You have to like be a weird bread crummy type Trekkie to know that.

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And I am not.

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Although I love Star Trek, I just haven’t watched it in a long time.

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So no, I’m talking more about

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how do you think inflation is going to be?

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What does that mean?

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How do you think interest rates are going to be?

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What does that mean?

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What do you think the political environment is going to be like as we go into an election year arguing over, you know, whether the Epstein client list should be released or not, all of that stuff that’s going on.

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So, you know, the, the Epstein, the Epstein client list is out there.

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If you just look, it’s, it’s not a secret.

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It’s been out there for years.

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Um,

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Do you think you’re going to go to the grocery store and buy the amount of groceries that you typically buy?

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Do you think it’s going to cost more or do you think it’s going to cost less?

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As far as like your Palestine protests, right, they have them.

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They’re going on all over the place.

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They literally are locking down freeways on the way into Memphis last week.

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It’s happening all over the place.

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It’s just not being reported or we’re just not looking at it.

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In the last two weeks, I’ve really not looked at any of that stuff.

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I know very little about what’s going on unless I’m heading to an area that I look for it.

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So I just plan to do more of my own stuff this year, even more than last year.

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Right.

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More food production, more preservation and then buy less stuff at the grocery store.

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So.

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My price will probably stay the same and we will actually buy less from the grocery store but spend just as much.

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But the food we buy is much better, right?

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We eat ribeye all the time.

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And when we eat ribeye at 6.30 in the morning, I’m not hungry at all, all the way up to lunch.

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If I eat eggs and carbs with it though, if I eat an English muffin or a bowl of cereal

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or banana, I’m hungry by 1030.

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But if I’m just ribeye, I can go all the way to noon.

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And when it’s lunchtime, I’m like, man, I’m really not that hungry.

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And we’ve got a dude that cooks awesome meals here.

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So just rely on ourselves more.

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Now, as far as all the other stuff, will we have an election?

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Who knows?

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Will we be in war?

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Are we not already at war?

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Are they going to spin us and drag us into something else?

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Not only all the grid, you’ve got 24 municipalities at one time getting hit with that stuff.

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You had all the MGM properties in Las Vegas and other places in the United States that were literally offline for like a week.

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Like people who were staying at the hotel could not get into their rooms.

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They could not use their pass keys.

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They couldn’t use their remotes.

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The whole place was offline and it was held for ransom.

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And what did they do?

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They paid it.

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And then they got hit a week again.

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The next week over again.

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Jack, how about you?

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Well, I was going more macro, right?

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So like, first of all, I want to say that what you’re about to see is not a brand recommendation, but I believe that every single person on the road should have something like this in every vehicle you own.

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And for those that are not on the video part of the podcast, that is very large containers of pepper spray.

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And to me, there’s a point where you have to start fighting back and just blocking the road shit.

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That is the easiest way to fight back.

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Everybody should remember Occupy Wall Street when they wanted to clear out the park.

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What did the cop do?

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He got a Dog the Bounty Hunter-sized freaking can of pepper spray, and he walked down the line of protesters and just painted everybody’s face.

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And some of them will be badasses for about 45 seconds.

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But it always works.

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It always works.

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It always works.

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And every time I bring this up, people say, I knew this guy back in Special Forces, man.

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He used to put it on his MREs and eat it.

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Yeah, you know what?

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I eat fucking jalapenos too.

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But you know what happens when you wipe your eye the next day?

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Right.

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Like there’s a difference with something being on your face, especially when we’re talking about Antifa type protesters than eating it.

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So I recommend that for the whole like we just need to start clearing highways on the what’s going to happen.

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I’m more looking at the macroeconomics.

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And I honestly believe that the deep state is in full operation.

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And I know that sounds conspiratorial, man.

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It’s called continuity of government.

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It’s been around forever.

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There’s whole books written on it, you know, by the people that do it.

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And it is designed to keep the orange man out of office.

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And that means duct tape plus zip ties, plus bailing wire to try to hold this rickety ass economy together until the election.

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And so the question then is, you know, it’s like Scotty trying to hold the enterprise together since we talked about Star Trek already.

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Can you hold it together long enough to get to the end?

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And I don’t know if you can.

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One of the people that I really enjoy conversations with on Twitter, actually I guess now, is a chick named Lynn Alden, who is a fantastic financial analyst, big time Bitcoiner as well.

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And she was pointing out how different the housing situation is than it was in 08′.

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due to equity so she showed this graph and right before the 08 crisis home equity levels were like at an all-time low and of course they went lower when people wanted it to fall but it was really really low right now home equity is at one of the highest points it’s ever been at if you own a house but why well because i don’t know what your more if you even have a mortgage nicole

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I have $4,000 left on my mortgage.

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Okay, but you don’t count.

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I have a mortgage, very small relative to the value of my house.

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But why won’t I refinance or sell or whatever?

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Because I have a 2.95% mortgage.

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That’s why I have $4,000 on mine too, because it’s so like inflation is higher than my interest rate on my mortgage.

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But then following the other side of this, if you get into a point where owners become distressed or a lot of us are getting older and want to retire and down, so if that inventory starts to move, is that equity that we have actually equity?

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Or is it artificially inflated equity due to all the stupidity they did pumping money in the economy and the fact that there’s no inventory?

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Like how long would housing prices stay elevated if

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if 10% of the housing went on the market, just 10%.

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And I don’t think it’d be very long.

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Because it looks different and it feels different, people think it can’t be like 08 again.

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I don’t know, man.

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I feel that whole cycle.

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I was talking to Lynn this weekend.

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I said, I feel this whole cycle repeating itself.

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It’s just like history rhyming instead of direct repeating.

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Like, this all feels very, very familiar to me.

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And I’m not saying it’s going to happen this year because I really do think they will hold it together.

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And if you think about it, if they get the potato reelected or they helicopter Gavin in or, God forbid, cackles or whatever –

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Once it’s over, once the election’s over, then economic turmoil is in their best interest because then they can do things to save us.

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If it happens before the election, well, then there’s an alternative and we wouldn’t want that.

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Why do you think there’s no elections in Ukraine this year?

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Because there’s a war.

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Because if there was an election in Ukraine right now, today, the war with Russia would be over tomorrow.

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That’s why.

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Yeah, so I’m kind of looking at the same way you are, Jack, where the cumulative impact of inflation is over 20%.

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And salaries have not risen by that amount.

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So you have that pressure of things cost more.

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Yeah.

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And a lot of people are not earning more.

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We have a job market where it is both hard to find people to do work.

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and hard to find a job at the same time, which is weird.

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You’re starting to see big layoffs kind of roll out right now.

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On the real estate side, houses have gained a lot in value, but we also have out migration from states where the real estate’s really high.

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And in migration where the real estate’s been fairly low, like Tennessee, where we are, I mean, we’re high now compared to what we were, but we’re not California high yet.

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Meanwhile, California is losing people.

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And with the interest rates where they are, if I want to sell my house right now and buy the exact same thing, it costs me more money.

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So so people are kind of sitting around, I think, with this car kind of hanging off the cliff right now that they’re likely to drop interest rates.

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I think everybody’s like most people are saying that.

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for a window in the spring and summer going into the election to try to keep, make it look like we’re prosperous so they can get the potato reelected.

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And then that’s your window.

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If you want to move, that’s your window.

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If you are kind of stuck in a situation where you have an awesome low percentage mortgage and you can, you may be paying a slightly higher rate, but you won’t be paying, you know, eight, nine, 10% rate.

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I’m hoping you’re right because we need to buy a new vehicle.

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I’d rather finance it if the financing is reasonable than write a check for the full value.

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I think right now, especially if you’re somebody who’s feeling the crunch of the raise in prices, the high inflation that we’ve had, finding ways to make sure you are in a cash position as much as possible to make a move if you want to make a move.

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is really important.

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And I think you can do a lot of that.

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If you are in the habit of going to the grocery store and not cooking from scratch, just the change from that to cooking from scratch saves a lot of money on that side.

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And not, you know, I know it sounds like super flip, but not necessarily going out to eat.

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Now, at the same time, if you can find ways and find opportunities where you can earn more money right now, do it.

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Then you’re in a better cash position when that opportunity comes.

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And, you know, I hear I’m going to be doing a bunch of talking about like this really kind of mimics what was going on in the 70s to Jack.

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So just steps that people took in the 70s to navigate all into the 80s with all of that inflation are things that you can do.

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And it’s tangible.

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And, you know, one step at a time, man, you got to hit it from both sides.

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Yeah, if your grandparents are still alive, talk to them about the 70s.

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And if not, talk to your parents.

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My grandparents retired like in 1969.

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Yeah.

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And they saw their retirement savings become completely worthless.

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And yet they managed to be retired for, I think, 30 or 40 years by doing sort of side hustle stuff and by living simply.

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Yeah.

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And they traveled all over the country.

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They did all sorts of fun stuff.

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But they would also go help a buddy put their roof on and make some money.

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Yeah.

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I think we’re going to all have to do things differently.

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I was trying to pull it up.

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I’ll try after I get done here and you guys can carry the tune for a minute.

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But I did a couple shows last year on Cutting Your Own Knee.

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And I think a lot of people need to start exploring that.

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I’ll pull up some stuff in a second.

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And for those who didn’t see it yet, I’m not going to say what the value of the meat is or what I paid for it when I get this video up in a bit.

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But when I do, I bet you no one that didn’t already find out will be able to tell you that the number that they think is the number that I paid.

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And it’s like a 2.5x difference in cost for the same stuff.

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Yeah.

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By having a little bit of specialized knowledge and a little bit of specialized equipment, like, you know, a grinder.

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And people are like, I follow this dude, Meat Dad.

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Yep.

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Right.

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You like him?

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He’s cool.

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Oh, yeah.

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He’s like you and me, John.

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Like, he could just hang out with us.

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Right.

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He’s like, I ain’t bullshit.

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Like, I ain’t selling you nothing.

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I’m just trying to help you.

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And you get these people coming in there all the time.

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Like, well, I can’t afford a grinder.

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I can’t.

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I can’t afford a grinder.

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Shut your mouth.

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Like.

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This shows me the pain is not yet sufficient to pull people out of the cocoon because you have to judge that comment totally differently than you would if it was some random person you stopped on the street.

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This is a person that’s following this dude that wants help that when he gets help comes up with why the help won’t work.

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And you guys, we’ve been dealing with that forever.

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all three of us as podcasters, influencers, whatever.

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But to see it at that level with something so practical.

15:48.108 –> 15:52.290
And he’s like, I bought this meat grinder on Amazon for $25.

15:52.670 –> 15:54.571
You have to turn it yourself.

15:54.591 –> 15:57.072
But if that’s what you have to do, or use a knife, I don’t give a shit.

15:57.273 –> 15:59.894
And people were like, oh man, you showed a stand mixer yesterday.

15:59.974 –> 16:00.895
I can’t afford one of those.

16:01.175 –> 16:03.236
And it’s like, you don’t want a solution.

16:03.988 –> 16:06.770
Yeah, have you even looked at Facebook Marketplace?

16:07.430 –> 16:07.851
Yeah.

16:07.891 –> 16:09.212
You can’t get it new.

16:09.932 –> 16:12.534
People can’t sell that stuff on Facebook Marketplace.

16:12.594 –> 16:13.755
You can lowball somebody.

16:13.795 –> 16:15.716
Eventually, you’ll get a freaking stand meeting.

16:15.956 –> 16:18.238
I’m about to sell mine because I don’t use the dang thing.

16:18.959 –> 16:20.279
Talking about a stand mixer.

16:20.320 –> 16:24.182
Those are the same people that would get caught up and ended in a Hobart mixer.

16:24.282 –> 16:27.845
I mean, those are the guys you come into the restaurant and he’s in the bowl.

16:29.046 –> 16:30.727
They shouldn’t own a Hobart mixer.

16:31.825 –> 16:34.287
That beaver stuff has actually proven to be really well.

16:34.327 –> 16:35.767
We have several pieces of beaver.

16:36.248 –> 16:38.069
Jason’s got a ton of pieces of beaver.

16:38.489 –> 16:41.971
I thought it was like Chinese junk at first, but I mean, we have a lot of it.

16:42.091 –> 16:42.711
It’s been good.

16:42.851 –> 16:54.397
And I see meat grinders that are fully functional at antique stores every weekend for 25 bucks, like the old silver cast heavy metal bolt on the side kind of stuff.

16:54.917 –> 16:58.079
I just bought a milk separator.

16:58.099 –> 16:59.260
The thing weighs probably 200 pounds.

17:00.413 –> 17:02.354
And it’s a big, giant cast iron one.

17:02.614 –> 17:05.275
And you know what they have on Amazon for under $100?

17:06.055 –> 17:06.915
An electric one.

17:06.955 –> 17:09.376
Which one do you think we’re going to use on a daily basis?

17:09.716 –> 17:11.016
We’re going to use the electric one.

17:11.276 –> 17:15.218
I’ve got the Country Living cast iron grain mill.

17:15.438 –> 17:16.398
That thing’s badass.

17:16.498 –> 17:20.019
It doesn’t make as good of flowers, the General Electric plug-in.

17:20.039 –> 17:21.920
We’re going to use the power while we have the power.

17:21.980 –> 17:23.080
We’ve got all the other stuff.

17:23.140 –> 17:25.121
There’s two ways to do everything.

17:25.882 –> 17:33.849
Yeah, you know, I get whole animals and that’s been a great way for me to keep like premium meals coming without it costing a ton.

17:34.009 –> 17:37.733
And that’s what we feed people here when we do events.

17:39.374 –> 17:43.818
And I even was this year at the butcher when they asked me how you want to cut.

17:43.858 –> 17:45.379
I was like minimum number of cuts.

17:45.439 –> 17:48.282
I want all the parts and then I will thaw out everything.

17:48.742 –> 18:15.969
additional and do the finer cuts so you can actually take that same mindset that jack’s talking about if you do whole animals if you use a butcher and just get bigger hunks like i have the whole eye of round to play with two of them what’s the giant what’s the giant piece of meat all the ribeyes come out that’s a rib roast right the rib roast becomes ribeyes i watched a lady at sam’s club this weekend asked for one and the and the dude said yeah you get you get three times as much meat

18:16.417 –> 18:19.320
for less of the cost than just buying a package of ribeyes.

18:19.680 –> 18:22.363
And they’ll do it at Sam’s Club, Costco.

18:22.843 –> 18:28.309
Most of your grocery stores that have a meat department, if you can catch the guy there, they’ll sell you the other piece.

18:28.349 –> 18:29.730
They’ll bring it forward for you.

18:30.871 –> 18:35.692
So real quick, just here, this is from a truck roll that I bought at a Costco business center.

18:37.433 –> 18:37.973
Just look at it.

18:38.073 –> 18:40.294
You can read the description if you want to cheat.

18:40.354 –> 18:40.954
Don’t cheat.

18:41.394 –> 18:44.915
But just look at the volume of the meat that’s here in this.

18:45.035 –> 18:47.156
And, you know, what do you think?

18:47.496 –> 18:49.576
And those in the back are what are known as a Denver steak.

18:50.176 –> 18:52.937
The tied roast in the front is a chuck eye roast.

18:52.977 –> 18:54.338
So it’s basically like a prime rib.

18:55.718 –> 18:56.899
It’s just more for it on the cow.

18:56.919 –> 18:59.502
There’s a ton of like pepper steak and I could cut that a bunch of different ways.

18:59.882 –> 19:03.926
There’s a ton of like mock back there on that second board.

19:03.966 –> 19:07.829
That would be like mock boneless ribs.

19:08.890 –> 19:14.515
You know, what do you think you’d pay for that much meat if you walked in the store and bought in retail packaging just off the cuff?

19:15.916 –> 19:19.680
I buy ribeyes and they’re, you know, $30 a piece, depending where we buy them.

19:20.848 –> 19:22.008
And that wouldn’t be that expensive.

19:22.028 –> 19:23.209
But I did the math on that.

19:23.249 –> 19:26.009
It’s about $240 a meat at supermarket prices.

19:26.669 –> 19:28.050
I paid $81.87 for all that meat.

19:28.090 –> 19:34.591
Now, people would say, well, it’s commercial meat or whatever.

19:34.631 –> 19:35.151
Yeah, it is.

19:35.191 –> 19:37.532
But I also did it to kind of demonstrate things.

19:38.772 –> 19:40.592
You get back to the same shit I was talking about.

19:40.812 –> 19:43.013
You try to help people and they want to tell you why it won’t work.

19:44.110 –> 19:44.370
Right.

19:44.410 –> 19:48.413
So like when I say, well, I have a guy down the road, I can buy half a cow from once a year.

19:48.433 –> 19:49.474
I don’t have that.

19:50.035 –> 19:52.597
So you give them another alternative and they tell you why it doesn’t work.

19:52.617 –> 19:58.621
And that’s why I still think we’re in this point of like reality has not yet said it has not.

19:58.661 –> 20:05.867
Like so the people that are deferring this now will be the ones that are living on soybeans and ramen noodles in a couple of years.

20:06.648 –> 20:09.390
That’s because they don’t learn how to adapt while you can.

20:11.851 –> 20:12.552
Here’s a question.

20:12.892 –> 20:17.174
Are you looking for a new meat sponsor like, oh, I don’t know, Polyface to replace ButcherBox?

20:17.994 –> 20:18.415
I am.

20:18.555 –> 20:25.798
I don’t know that I can use Polyface as a sponsor because I don’t know that they have the volume of meat to deal with something like that.

20:26.459 –> 20:29.120
I’d ask them because they have a pretty decent volume.

20:29.820 –> 20:31.221
What happened with ButcherBox?

20:32.482 –> 20:37.184
They got taken over by ESG type diversity inclusion and Wokey bullshit.

20:37.885 –> 20:38.565
I had no idea.

20:39.059 –> 20:43.765
the dude that I’ve worked with for five years left and his replacement left.

20:44.486 –> 20:47.910
And I ended up with these three chicks that wouldn’t even talk to me about it.

20:48.191 –> 20:49.132
They just said, we don’t want it.

20:49.172 –> 20:50.754
We don’t want to give you free meat anymore.

20:51.174 –> 20:54.038
And they said, if for every 12 boxes I sold, they’d give me one box of meat.

20:54.078 –> 20:55.059
I told them to go fuck themselves.

20:56.142 –> 20:58.104
Um, before I did that, I was very cordial.

20:58.144 –> 21:00.486
I said, I would like to get you in a stream yard room.

21:01.107 –> 21:02.748
I would like to show you back in metric.

21:02.769 –> 21:04.270
So you can actually see what’s going on here.

21:04.450 –> 21:05.591
I have no interest, man.

21:06.052 –> 21:09.215
No, they just, they didn’t want to, they didn’t want to, what they did is they made it so untenable.

21:09.235 –> 21:10.055
They knew I would leave.

21:10.596 –> 21:12.538
And then they kept giving me free meat for like four months.

21:12.558 –> 21:14.179
Cause they were too stupid to figure out how to turn it off.

21:15.180 –> 21:16.922
I figured out how to turn it off.

21:17.182 –> 21:21.427
They finally figured it out this month and I finally got charged and then I canceled my account.

21:21.487 –> 21:24.810
But I’ve been talking to a company called Good Shop.

21:24.970 –> 21:27.092
I would like to bring on another meat sponsor.

21:27.773 –> 21:30.075
I would definitely be open to bringing on Polyface.

21:30.816 –> 21:32.558
But I mean, you’ve got to have the ability.

21:32.838 –> 21:34.260
I don’t know exactly what they’re doing.

21:34.600 –> 21:34.860
Right.

21:34.960 –> 21:45.065
So, you know, I guess maybe if he’s reached out beyond his own herd, I guess, or his own supply, because, you know, I can do a really conservative estimate.

21:45.085 –> 21:49.027
So there’s probably 2,500 customers of ButcherBox out there just from TSP.

21:50.094 –> 21:53.395
And so you kind of need a company that can scale with that kind of model.

21:54.315 –> 21:59.177
I don’t care that they get to the point where like we can’t do anymore, but then that doesn’t work as a sponsor.

22:00.077 –> 22:00.718
You see what I mean?

22:00.738 –> 22:02.578
Because now you’ve kind of maxed out, right?

22:02.658 –> 22:04.799
And then I’m still asking you for money every month.

22:04.899 –> 22:06.339
So I don’t know what I’m going to do.

22:06.360 –> 22:12.141
I’m thinking about some of my sponsorship spots, converting them more to affiliate type things because I honestly make more money that way.

22:12.762 –> 22:13.682
I make a lot more money.

22:13.742 –> 22:14.382
I don’t charge shit.

22:14.642 –> 22:16.643
I charge 300 bucks a month to be a sponsor of my show.

22:17.961 –> 22:18.601
I look at it this way.

22:18.641 –> 22:23.107
If you can’t make money on that, you have a business problem, not a sponsorship problem.

22:23.568 –> 22:26.191
I don’t know how else to put it.

22:29.980 –> 22:35.501
Yeah, I’d talk to him and see because he’ll be up front about if they can handle it or not.

22:35.561 –> 22:41.223
I don’t know who oversees that part, but they seem to be able to do fairly decent volume and ship it out.

22:41.863 –> 22:42.943
You know another neat thing?

22:43.063 –> 22:44.664
I don’t really want money.

22:44.684 –> 22:45.704
I want meat.

22:46.324 –> 22:47.745
I mean, that was the deal I had with ButcherBox.

22:47.785 –> 22:49.885
It’s so asininely stupid.

22:50.005 –> 22:54.966
It’s millions of dollars of business a year if you add it all up for a $160 box of meat once a month.

22:58.342 –> 23:01.223
And they don’t even know because they didn’t give me the opportunity to explain it.

23:01.783 –> 23:02.504
And that’s what I’m saying.

23:02.544 –> 23:04.965
That’s back to people not being in touch with reality.

23:05.105 –> 23:06.725
And I could have gone scorched earth.

23:06.765 –> 23:08.606
I could have just picked the first person that said yes.

23:09.986 –> 23:12.027
And I could have just immediately started flipping people.

23:13.228 –> 23:14.528
And then just said, does that hurt enough?

23:14.768 –> 23:15.548
Does that hurt enough?

23:15.749 –> 23:16.509
Does that hurt enough?

23:16.689 –> 23:17.169
Does that hurt?

23:17.209 –> 23:18.189
But I’m just not that guy.

23:18.450 –> 23:19.050
Yeah.

23:20.430 –> 23:21.711
That stuff bites you later.

23:22.191 –> 23:22.351
Yeah.

23:24.628 –> 23:27.750
But I always have these elaborate fantasies of what I could do.

23:29.491 –> 23:35.635
I’m just like, I know I could flip 500 customers in a quarter on a recurring subscription at that rate.

23:35.655 –> 23:36.916
That’s about $2 million a year.

23:38.136 –> 23:40.678
Even a big company might notice $2 million of revenue missing.

23:41.458 –> 23:42.679
I don’t know.

23:43.939 –> 23:47.560
I don’t know where to send them to, but we could definitely tell people to stop using them.

23:47.600 –> 23:49.020
I mean, it comes up pretty frequently.

23:49.040 –> 23:52.341
I’m trying not to be a prick that way, you know, but I probably should.

23:52.601 –> 23:53.421
I’ve announced it.

23:53.461 –> 23:56.122
That’s why it was even asked that they’re not with us anymore.

23:57.662 –> 23:58.542
It’s sad.

23:59.342 –> 24:00.343
The only reason it’s a problem.

24:00.423 –> 24:01.683
I’ve had sponsors go away before.

24:01.703 –> 24:02.203
I don’t care.

24:02.503 –> 24:05.604
The reason that sucks is because we did so much together so effectively.

24:06.304 –> 24:12.591
And I don’t think what they realized is you have inside and outside sales and people always look at like podcast advertising at all.

24:13.091 –> 24:14.513
It’s like an outside sales role.

24:14.853 –> 24:17.716
There’s a point where it becomes an instant.

24:17.756 –> 24:20.259
This is now we’re back to more general content that might help people.

24:21.020 –> 24:21.160
Yeah.

24:22.148 –> 24:28.472
There is a point with podcasting where a sponsorship relationship becomes an inside and outside combined role.

24:29.172 –> 24:33.055
And so then my job becomes for you, not just to give you business, but to help you retain it.

24:33.555 –> 24:43.961
And a lot of these companies that are out, you know, willing to sponsor podcasts, they’re still looking in old school media in their mindset, or they’re thinking of like the podcast that’s the talking head from a TV show that has a podcast too.

24:43.981 –> 24:47.063
Like those people don’t have the loyalty that we do.

24:47.703 –> 24:49.985
You know, people know the names of Mike Dawgs.

24:50.845 –> 24:52.065
People know my birthday.

24:52.546 –> 24:54.866
People know the names of my grandchildren.

24:55.967 –> 24:58.607
You know, like people know the names of some of my birds.

24:59.708 –> 25:04.749
You don’t have that kind of relationship in any other form of media that has the reach that podcasting does.

25:05.170 –> 25:11.912
But these new people into these companies, especially as they start bringing this diversity bullshit in, they don’t understand any of that.

25:12.512 –> 25:15.933
And if they did, you know, Bud Light would still be the number one beer of rednecks in America.

25:16.493 –> 25:17.934
Or Target or any of them, man.

25:18.014 –> 25:18.254
Yeah.

25:18.454 –> 25:19.154
It’s just,

25:20.638 –> 25:21.178
Really?

25:21.458 –> 25:23.439
Did you think this was going to help you?

25:24.299 –> 25:26.299
And I don’t even know that they do think it’s going to help them.

25:26.620 –> 25:28.240
I don’t think they care.

25:28.300 –> 25:29.200
It’s the ESG stuff.

25:29.220 –> 25:32.761
They don’t care, man, because the money’s not coming from us, the customer.

25:33.241 –> 25:35.962
The money is coming from the financing on the back end.

25:37.102 –> 25:40.323
Have you heard this pushback about BlackRock owning all this stock?

25:41.322 –> 25:43.943
And they say, but BlackRock has non-voting shares.

25:44.403 –> 25:45.824
But BlackRock has non-voting shares.

25:46.264 –> 25:49.025
John, let’s say your SOE was a much bigger company.

25:49.045 –> 25:50.605
It was public.

25:51.265 –> 25:54.446
And it was, I don’t know, a $500 million company.

25:54.587 –> 25:56.527
Good mid-cap size company.

25:57.127 –> 26:05.130
If I’m holding 20% of your stock and I call you up and say, hey, John, if you don’t fucking do what I want, I’m going to dump you.

26:06.921 –> 26:09.384
15% of your total stock volume tomorrow.

26:09.805 –> 26:16.011
Whether I have a voting share, does it matter a square root of all that I don’t have voting shares in your company?

26:16.192 –> 26:23.139
Or can I take your stock price at will anytime I want to and get you fired from your own company?

26:23.159 –> 26:24.320
Because once you go public,

26:25.399 –> 26:27.842
Even John Willis then becomes like chairman of the board or whatever.

26:28.042 –> 26:30.566
And the board can ask frigging if you could dig them up.

26:30.606 –> 26:33.029
I guess Tim, not Tim Cook, Jobs, right?

26:33.289 –> 26:34.951
Can you get fired from the company you founded?

26:35.351 –> 26:35.892
Absolutely.

26:35.932 –> 26:36.873
It happens all the time.

26:37.835 –> 26:43.722
So how much leverage do I have when I’m sitting on 15, 20% of stock of any public company, let alone a thousand of them?

26:44.602 –> 26:46.603
Yeah, it’s Vanguard, State Street, and BlackRock.

26:46.964 –> 26:47.684
And that’s it, right?

26:47.764 –> 26:48.885
We start these companies.

26:49.386 –> 26:53.729
And then once these companies go public, we really have no say and we lose interest in the company.

26:54.089 –> 26:57.752
The people running the company, they don’t care about the company, right?

26:57.772 –> 26:59.833
They’re getting a check no matter what happens.

27:00.754 –> 27:05.457
Most of the people following those orders, it doesn’t affect their bottom line revenue.

27:05.477 –> 27:07.519
It doesn’t affect them in their lives at all.

27:08.440 –> 27:09.881
They have no vested interest.

27:10.021 –> 27:12.963
Most of the people running the companies didn’t start any of those companies.

27:14.738 –> 27:17.759
Yeah, I would never take a company public at this point in history.

27:18.439 –> 27:19.019
I would never do it.

27:19.039 –> 27:26.681
I think like one of the few things that really made sense about what Elon did through the purchase of Twitter was taking it private.

27:28.062 –> 27:30.543
Not like buying it in the public space and leaving it.

27:30.663 –> 27:33.383
Like if he left it as a public company, he would have no control over it right now.

27:35.324 –> 27:36.504
He had to take it private.

27:36.604 –> 27:39.685
I think he’s done some other dumb shit, but at least he was smart enough to do that.

27:39.705 –> 27:42.206
What, you don’t approve of the name change?

27:42.830 –> 27:44.331
I don’t care about the name change.

27:44.411 –> 27:45.492
That’s his own stupidity.

27:45.912 –> 27:47.893
I love hearing everybody talk about it.

27:48.914 –> 27:54.638
I love when people are writing articles six months later still going X, formerly known as Twitter.

27:54.878 –> 27:57.019
That means your brand change did not fucking work.

27:57.059 –> 27:57.860
That’s what that means.

27:58.200 –> 27:59.161
Man, I think that’s great.

27:59.741 –> 28:02.463
I should do that with my company because everybody talks about it.

28:02.523 –> 28:03.723
We are here talking about it.

28:04.564 –> 28:07.386
I think everybody still uses the platform.

28:08.106 –> 28:10.448
You should call it the brand formerly known as SOE.

28:11.240 –> 28:11.580
We did.

28:11.600 –> 28:14.243
When I came back from prison, it was original SOE gear.

28:14.643 –> 28:14.943
Yeah.

28:15.023 –> 28:18.166
And then there was a lot of question as to what those were, you know?

28:18.346 –> 28:18.586
Yeah.

28:19.487 –> 28:19.827
It worked.

28:21.809 –> 28:24.011
The brand formerly known as SOE.

28:26.173 –> 28:26.433
Yeah.

28:26.493 –> 28:27.894
I like SOE media.

28:28.735 –> 28:29.736
SOE media.

28:29.756 –> 28:35.441
Well, we get… They jump on that because that’s Sony Online Entertainment.

28:35.661 –> 28:35.801
So…

28:36.550 –> 28:42.293
We’ll see the GamerKids question in that when that name comes up, typically on Reddit.

28:45.114 –> 28:46.415
Yeah, yeah.

28:47.256 –> 28:48.816
Again, back to the core thing, though.

28:48.836 –> 28:51.478
I think we’re in a point where people don’t understand where we’re at.

28:52.638 –> 28:53.019
I don’t.

28:53.339 –> 28:54.920
I think the pain that’s coming is…

28:56.229 –> 28:59.530
I think some people do and they refuse to accept it because you don’t want to look at it.

29:00.831 –> 29:11.235
You feel a giant lump growing in your intestine or your side and you think it’s probably cancer, but you won’t go to the doctor because when it gets diagnosed, it becomes real.

29:11.275 –> 29:16.238
I think that moment is happening for a lot of people economically right now.

29:16.638 –> 29:23.521
This is why I think this whole thing about the home equity thing that we were talking about in the beginning is yet to be the trap that falls over.

29:24.577 –> 29:31.452
There are a lot of people I believe right now that are maintaining their homes by the skin of their teeth.

29:32.470 –> 29:38.434
And they’re going deeper into credit card debt at 20, 24, 25% interest every month.

29:39.275 –> 29:44.118
And there has to be a point where they realize, okay, I’m never going to pay this off.

29:44.858 –> 29:45.759
It’s never going to happen.

29:45.859 –> 29:50.662
Even if the economy gets better, you guys have had to pay off debt before.

29:50.702 –> 29:51.343
You know what it’s like.

29:51.403 –> 29:59.628
The average person, if they’re sitting on a $30,000 credit card bill with a 24% interest rate, you could double their income.

29:59.648 –> 30:00.929
They’re not paying that off in 20 years.

30:02.930 –> 30:03.590
Took me five, $40,000.

30:05.751 –> 30:13.294
But you made it very, like you are 1% of people that will make that, like come to Jesus moment.

30:13.734 –> 30:14.595
This has to end.

30:15.155 –> 30:15.915
I’m going to do this.

30:16.195 –> 30:21.738
That was not a happy day for me when I realized how much of my money that came in every month just went to service interest.

30:21.758 –> 30:25.979
I was like half of my income is now going to interest.

30:26.240 –> 30:27.280
This has got to stop.

30:27.680 –> 30:31.562
If you are out there listening to us and you need to have Nicole’s moment,

30:32.386 –> 30:35.887
To do something about this problem, you need to think about it.

30:36.207 –> 30:37.347
I phrased this probably back in 2009.

30:37.407 –> 30:39.188
I think it was the first time I talked about this.

30:39.348 –> 30:41.088
You need to stop measuring your debt in dollars.

30:42.208 –> 30:47.029
Measuring debt in dollars is a way to hallucinate yourself or hypnotize yourself into thinking it’s okay.

30:47.709 –> 30:50.890
And believing bullshit like, if you don’t owe somebody money in America, you’re nobody.

30:50.950 –> 30:51.950
Some other bullshit like that.

30:52.690 –> 30:54.731
Measure your debt in time.

30:56.018 –> 30:59.983
How many hours of my life do I have to give up to make this go away?

31:00.343 –> 31:04.348
And then realize that number gets bigger every day until you bite the bullet and do it.

31:04.868 –> 31:11.596
And when you do, it should, if you’re a breathing, thinking human, scare the living hell out of you.

31:11.937 –> 31:16.001
You start realizing this is five years of man hours of my life.

31:17.341 –> 31:18.302
It’s terrifying.

31:18.462 –> 31:24.850
When I did it, we had about $50,000 in debt a long time ago before TSP.

31:25.330 –> 31:26.652
And I’m like, I’m not doing this anymore.

31:29.841 –> 31:30.401
That’s downer.

31:30.441 –> 31:31.382
We’re supposed to be excited.

31:31.782 –> 31:32.783
I know it’s the new year.

31:32.823 –> 31:33.864
Let’s talk about that.

31:33.884 –> 31:39.908
But I mean, a lot of people right now are looking to change what they want or where their future goes.

31:40.769 –> 31:48.655
And it is worth every bit of pain I ever had to have had that moment and to have continued to make myself pay off that debt.

31:49.375 –> 31:50.175
for five years.

31:50.756 –> 31:54.457
And if you listen to my early podcasts, I was paying off debt the whole time.

31:54.517 –> 32:05.423
And all of the things that I learned from you, Jack, and I learned stuff from John when I was like, by the time John and I were talking, I was mostly out of debt and growing the income side.

32:05.443 –> 32:08.224
And he totally helped me see that with a different perspective.

32:08.264 –> 32:18.369
Like all of those steps wouldn’t have happened had I not taken the time to do the math, to figure out where I was and that I was going to die poor.

32:19.784 –> 32:26.230
with my social security, like being debited by somebody basically, if I didn’t make a change.

32:27.571 –> 32:31.495
I was trying to celebrate for Mike there, but my reaction thing’s not working.

32:31.655 –> 32:31.995
Yeah.

32:32.256 –> 32:32.716
What’s up?

32:33.497 –> 32:33.917
There we go.

32:38.617 –> 32:41.581
Yeah, Mike says he’s got three years left and his house is paid off.

32:41.641 –> 32:42.141
That’s great.

32:42.522 –> 32:44.524
Okay, Nicole, let’s play devil’s advocate.

32:44.605 –> 32:47.428
So you just explained the pain you went through to get out of debt.

32:48.249 –> 32:51.493
And this is going to be the response to half the people that are in debt right now.

32:51.854 –> 32:52.715
Yeah, but…

32:53.717 –> 32:55.638
What you did, it was easier.

32:55.759 –> 32:56.899
Well, that too, right?

32:56.979 –> 32:58.541
I was going to let that one go.

32:58.581 –> 32:59.922
It was easier back then.

33:00.042 –> 33:01.443
Interest rates were lower.

33:01.543 –> 33:02.904
Inflation was lower.

33:02.984 –> 33:04.024
And I can’t do it now.

33:04.065 –> 33:08.167
It must be nice because you got it done when you could do it and I didn’t.

33:09.288 –> 33:10.309
What do you tell that person?

33:10.709 –> 33:11.950
Oh, that’s just a load of crap.

33:12.531 –> 33:13.491
It was never easy.

33:14.552 –> 33:17.955
And even if it’s harder now, if you do it now, the skills you get will be better than mine.

33:18.615 –> 33:21.117
But really, it’s like I started by stopping the bleeding.

33:22.532 –> 33:26.795
And then I started getting ahead of the game and I learned a lot of different things.

33:26.855 –> 33:29.156
It wasn’t just the debt snowball thing that I did.

33:29.817 –> 33:31.758
I learned about rolling cards to cards at 0%.

33:32.538 –> 33:33.979
You pay 3% to do that.

33:34.820 –> 33:41.844
So my requirement was it was 12 to 18 months minimum time so that it was just that 3%.

33:42.544 –> 33:46.087
And then I was able to take my interest and divert it to principal.

33:46.207 –> 33:47.528
And that was a lot of the trick.

33:47.788 –> 33:50.950
But when you do that, the trap is now you have two cards.

33:51.830 –> 33:53.131
And you can run up the other one.

33:53.171 –> 33:54.873
So I had to just not have them with me.

33:55.313 –> 33:59.197
Like I literally had to learn like a little baby how to manage my finances.

34:00.077 –> 34:06.703
But, you know, that’s a lot of 18 months is less than 20% a month for 18 months.

34:07.384 –> 34:08.104
Right.

34:08.605 –> 34:16.732
And I know a lot more about from scratch living because of that time, because that was how we still like I didn’t do beans and rice, rice and beans.

34:18.113 –> 34:19.514
We ate great food that we grew.

34:19.534 –> 34:24.338
All of these things that you learn on a homestead or foraging or any of those things

34:25.157 –> 34:27.919
I learned about them during that time.

34:27.999 –> 34:30.061
Like I was on hyperdrive during that time.

34:30.201 –> 34:38.628
And even the health things that you learn, like the herbal remedies, if you keep yourself out of the doctor, then you don’t spend as much money on the doctor.

34:38.688 –> 34:40.790
And then you can use that money to pay off your debt.

34:41.390 –> 34:48.636
If you get your body healthy, you don’t, you know, you don’t have to spend money on, on as much medication.

34:49.497 –> 34:52.339
And that is money you can use to pay off debt.

34:52.379 –> 34:53.540
So I know it’s hard.

34:54.441 –> 35:07.231
I know it’s, it’s still hard for me to stay disciplined about not going back down that road because it’s real easy to look at the, the fancy new shiny, like super, super duper canner or whatever electric canner.

35:07.251 –> 35:17.959
Cause I love canning and decide, well, I can put that on a card and pay interest on it, or I can wait and get the money for it and just buy it.

35:19.099 –> 35:24.661
And learning not to buy the little things between here and there was also something that took me a while.

35:24.701 –> 35:34.826
Somebody told me the other day, because I just did a motivation week on my audio podcast where I went back and I chose five episodes that keep you motivated to take control of your health, your finances, and your future.

35:35.446 –> 35:36.326
John, you’re on one of those.

35:37.047 –> 35:38.928
And sorry, Jack, you’re not.

35:41.889 –> 35:43.429
That’s because I knew we were doing this one today.

35:43.449 –> 35:43.489
So

35:45.230 –> 35:51.292
Along the way, somebody like I replayed an episode 61, which was my second year of podcasting.

35:51.332 –> 35:56.333
Somebody’s like, wow, the difference in your mindset from the poverty perspective is amazing.

35:56.353 –> 36:01.634
Like you used to always buy the cheap thing to get as an interim step.

36:01.694 –> 36:09.656
And now I just stopped doing that step and just waiting and, you know, figuring out how to do like, you know, somebody can’t buy a grinder, a meat grinder.

36:10.396 –> 36:13.618
then mince that shit up with your knife and put it in a stew.

36:13.678 –> 36:16.200
And it’s not the same as ground, but who cares?

36:16.240 –> 36:20.362
Like you literally can spice it as taco meat or whatever.

36:20.382 –> 36:24.585
They call it mince in the UK.

36:25.425 –> 36:27.947
And then get the grinder that will actually grind the meat.

36:27.987 –> 36:30.729
So you don’t like blow your brains out with frustration.

36:31.389 –> 36:36.677
Or that one, I would say there is no problem with buying the $25 used grinder off eBay.

36:36.697 –> 36:37.278
Yeah.

36:37.759 –> 36:39.582
Using it till you can afford the good grinder.

36:40.043 –> 36:43.748
Then either save that one as a backup or throw that bitch back on eBay and get your $25 back.

36:45.018 –> 36:49.301
There are certain purchases to make in the secondary market that can just be recycled.

36:49.661 –> 36:52.903
My old buddy Hal Dodd, who unfortunately passed away way too young, he was a master of this.

36:52.923 –> 36:53.744
He would buy shit.

36:54.504 –> 36:56.325
He would buy kid shit.

36:56.906 –> 37:00.308
Not really kid, like adult kid shit, like badass go-karts.

37:00.848 –> 37:04.290
Drive it around his neighborhood like an ass clown for like three weeks.

37:04.991 –> 37:07.953
Throw that bitch back on eBay and make 50 bucks on it.

37:08.593 –> 37:12.374
So he got paid 50 bucks to behave like a child for three weeks and he enjoyed himself, you know?

37:12.414 –> 37:14.375
And if you’re going to die young, you might as well, I guess, you know?

37:15.755 –> 37:21.337
So, I mean, there are, there are some places that, but I think, yeah, not, not buying things you don’t need in that interim is a huge thing.

37:21.857 –> 37:26.658
But I think like the balanced approach is kind of like what you mentioned, like getting for me is like, let’s cut off the bleeding.

37:26.758 –> 37:28.379
And then John, you grow the revenue.

37:28.779 –> 37:30.880
You have to do both one way or another.

37:30.940 –> 37:33.700
Like the things I want to be really hard on in 2024 with my content is

37:35.481 –> 37:36.202
Bitcoin won.

37:36.362 –> 37:37.444
That’s coming tomorrow, guys.

37:37.464 –> 37:40.328
We’re going to talk about being generation zero in Bitcoin tomorrow.

37:40.368 –> 37:42.611
And would you get on a multi-generational starship?

37:43.532 –> 37:44.934
But also growing revenue.

37:45.315 –> 37:46.676
And I don’t care if you’re an employee.

37:46.696 –> 37:48.459
Well, then you better be the best damn employee out there.

37:48.479 –> 37:50.101
You better figure out how to make more money as an employee.

37:50.882 –> 37:51.964
How to make your money go further.

37:53.434 –> 37:55.835
and how to grow the fuck up.

37:56.015 –> 37:58.637
I mean, I hate to put it that way, but we have a generation.

37:58.917 –> 38:00.638
We have generations.

38:01.258 –> 38:04.279
Least I’d be just picking on the young children in the audience.

38:04.619 –> 38:12.163
Generations, three or four of them concurrently existing today, and all of them have an unbridled share of children among them.

38:12.583 –> 38:15.445
In fact, the one that we should pick on the least is the Zs.

38:16.565 –> 38:17.826
Of course they’re children.

38:18.086 –> 38:19.046
Look at their age.

38:19.266 –> 38:20.546
They’re supposed to be children.

38:20.626 –> 38:23.227
It’s okay to be a child when you are a child.

38:23.848 –> 38:26.509
But when you’re 40, 50, you got to grow up.

38:26.589 –> 38:30.830
And I think there’s a lot of opportunity to grow up in the coming decade.

38:30.910 –> 38:32.290
And boy, you better do it.

38:33.451 –> 38:39.253
Because it’s, man, I’m getting to the point, I’m sure you guys are, we’re all the same age.

38:39.293 –> 38:40.493
You start looking and go, at 20 years, I’m going to be 70.

38:40.553 –> 38:41.674
I’m going to be in my 70s.

38:42.964 –> 38:44.445
I better do some shit with that time.

38:45.126 –> 38:48.388
Well, I’m here to tell you, if you’re 30 and you’re like, uh-huh, you’ll be 50.

38:48.508 –> 38:51.390
It’ll be like that.

38:51.930 –> 38:53.071
Do some of your dash, man.

38:53.712 –> 38:55.072
These are the good old days, right?

38:55.113 –> 38:57.694
Everybody wants to talk about the good old days and why they can’t do things.

38:57.734 –> 38:59.035
These are your good old days.

38:59.075 –> 39:00.716
They’re never getting better.

39:00.736 –> 39:04.119
They might get easier depending on what you do right now.

39:04.899 –> 39:06.981
Everybody’s waiting on the cost of ammo to go down.

39:07.534 –> 39:35.614
cost of bags or the cost of whatever that shit’s never going down when they added the fuel sarge the fuel tax that motherfucker didn’t go away they just stopped itemizing it when they added the covid tax we literally had bills of lading invoices coming in that had covid tax on them that shit didn’t go away they just stopped telling you they were doing it the price is never ever going back down and like sunny said we when you’re poor you can’t afford to buy trash and nicole

39:36.124 –> 39:38.327
You know, you want that canner.

39:38.367 –> 39:41.411
I don’t have any concept what canner we’re talking about, what that costs.

39:41.431 –> 39:44.275
Let’s say it’s 500 bucks and you simply can’t afford it.

39:45.276 –> 39:49.922
I go back to, I’ve been saying for years, the most valuable thing you have is an audience right now.

39:50.282 –> 39:54.248
If you went out and wanted that thing and you know you could buy it on credit,

39:54.708 –> 39:55.789
You could put up a post.

39:55.829 –> 39:57.290
Hey, I will can these things.

39:57.651 –> 39:59.572
You bring me the meat or I’ll provide the meat.

39:59.632 –> 40:00.493
This is the price.

40:00.893 –> 40:03.015
I will spend all this weekend canning.

40:03.075 –> 40:04.336
You can come pick this up.

40:04.677 –> 40:05.517
This is the cost.

40:05.818 –> 40:06.898
Now you could pay that off.

40:07.139 –> 40:15.446
And I would wager to guess since we can get a Harvest Rite freeze dryer through Home Depot, Home Depot will give you six months same as cash, right?

40:15.486 –> 40:18.028
So you can go buy that larger XL freeze dryer.

40:18.468 –> 40:22.570
and you can put it on that credit card and you have six months to make that shit work.

40:23.010 –> 40:27.751
I’m of the belief, leverage yourself to the point they’re going to take all your shit, burn those boats.

40:28.152 –> 40:31.353
You’re never going to have any option to fail and you’re going to make it work, right?

40:31.393 –> 40:32.453
You’re not going to go to sleep.

40:32.493 –> 40:33.454
When am I going to go to sleep?

40:33.674 –> 40:36.835
While I’m sitting there on that sewing machine and my head hits that machine.

40:37.095 –> 40:38.135
When am I going to go to sleep?

40:38.355 –> 40:41.096
While I’m loading those trays into that freeze dryer.

40:41.296 –> 40:42.777
And we both know that a freeze dryer

40:43.356 –> 40:46.037
their runs for, you know, 36 to 48 hours.

40:46.078 –> 40:47.038
So we got a lot of shit.

40:47.078 –> 40:48.119
We can can a lot of shit.

40:48.359 –> 40:49.519
We can cut up a lot of beat.

40:49.740 –> 40:51.080
We can run that pressure canner.

40:51.260 –> 40:56.863
We can run that water bath canner and we can have people pouring in to give us money and pay those cards off.

40:56.923 –> 40:58.064
And now you own the equipment.

40:58.104 –> 41:01.366
If you truly want the equipment, it’s just how people look at it.

41:01.386 –> 41:03.007
You know, we don’t have time.

41:03.027 –> 41:03.247
Okay.

41:04.315 –> 41:07.558
yeah, we don’t have time to convince motherfuckers to get out of the city anymore.

41:07.878 –> 41:10.060
Those people are going to be dangerous.

41:10.481 –> 41:12.783
Stay away from stupid people.

41:13.123 –> 41:16.606
Don’t go stupid places and do stupid things with stupid people this year.

41:16.866 –> 41:19.489
And more importantly, disallow your access.

41:19.869 –> 41:23.272
If somebody’s irritating you, remove them from your life.

41:23.852 –> 41:26.595
What’s the number one question if all of us get

41:27.075 –> 41:31.617
if we, if we really, I mean, there’s several of them, but one of them is how do I, how do I get my wife on board?

41:31.657 –> 41:33.178
Why do you have to get out your wife on board?

41:33.218 –> 41:33.398
Right?

41:33.798 –> 41:35.819
Why aren’t you just doing those things?

41:36.319 –> 41:37.100
You know, just do it.

41:37.140 –> 41:40.401
Whether she’s on board or he’s on board, man cave, she shed.

41:40.661 –> 41:41.862
Why do we have to have that shit?

41:41.922 –> 41:43.062
Why don’t you just have a life?

41:43.502 –> 41:46.644
Why don’t we just have a life where we want to be inclusive?

41:46.664 –> 41:47.404
You know what Amanda did?

41:47.444 –> 41:49.085
Amanda was like, Hey, I want this backpack.

41:49.105 –> 41:52.786
We’re looking at, at, I’ve got 85 backpacks hanging out there.

41:53.147 –> 41:54.047
My, my woman is,

41:54.757 –> 41:59.299
We’re setting up an apothecary in an outdoor, an outside kitchen in one of the other buildings, right?

41:59.839 –> 42:00.959
I’m very lucky in that.

42:01.580 –> 42:08.202
But if you’re wondering how to find your spouse, then maybe you should be the person that she wants, right?

42:08.222 –> 42:13.104
Be the person that your future family needs before you even have the future family.

42:13.604 –> 42:14.524
Fitness is free.

42:14.684 –> 42:18.446
There’s a ton of shit we can do, but everybody’s worried about what we can’t do.

42:18.666 –> 42:19.426
Yeah, divorce her.

42:19.466 –> 42:19.946
That’s right.

42:20.006 –> 42:20.947
That is so Sonny right there.

42:20.967 –> 42:23.047
If you don’t know Sonny, that is not a joke.

42:23.808 –> 42:24.008
Yeah.

42:25.400 –> 42:27.702
How do I, how do I get my, you married the wrong bitch.

42:28.022 –> 42:29.543
Like we say that all the time.

42:29.583 –> 42:30.784
We’ve said it so many times.

42:31.124 –> 42:33.466
It became a podcast that Amanda and I do.

42:36.188 –> 42:38.710
Well, how does somebody stop you from making your life better?

42:39.751 –> 42:42.513
Like when you decide nobody should be able to stop you.

42:43.203 –> 42:49.487
Yeah, I mean, you motherfuckers sneak and hide money because you’re in some fucked up relationship where you have to do that.

42:49.848 –> 42:51.249
Can you not sneak and work out?

42:51.609 –> 42:53.650
Can you not sneak and lose some weight?

42:53.910 –> 42:57.273
Can you not sneak and fucking save some money someplace?

42:57.333 –> 42:58.013
I mean, come on.

42:59.554 –> 43:04.157
Yeah, the working out thing, like getting in shape, that’s going to be another one of my big things to push to the audience.

43:04.417 –> 43:08.901
And like this all ties together because as soon as you say that, well, then we got to alter diet.

43:09.601 –> 43:10.622
Like working out’s great.

43:10.742 –> 43:12.043
Working out’s great for building muscle.

43:12.992 –> 43:14.693
Working out is great for tone.

43:14.733 –> 43:16.834
Working out is great for your cardio fitness.

43:16.894 –> 43:17.794
It’s good for your mind.

43:18.294 –> 43:21.796
But you can’t outwork eating garbage.

43:22.516 –> 43:23.137
I’m sorry.

43:23.237 –> 43:25.858
And I don’t know, John, you eat a lot of fucking candy and shit.

43:25.898 –> 43:27.859
Maybe you can, but most people can’t.

43:27.899 –> 43:30.320
I don’t eat a lot of candy.

43:30.740 –> 43:31.100
I don’t know.

43:31.120 –> 43:33.502
You said something about candy or cookies or some shit.

43:33.602 –> 43:33.902
I don’t know.

43:35.695 –> 43:40.218
Uh, but you can’t, you can’t like, you can’t go around eating garbage all the time when you’re 28.

43:40.638 –> 43:42.319
You know, Jesse was just saying 28 is a long time ago.

43:42.659 –> 43:47.401
You can get away with a lot of things you, you, you can’t get away with in your forties and fifties as you age.

43:48.182 –> 43:49.382
And so you have to change your diet.

43:49.402 –> 43:50.323
So now you have to change your diet.

43:50.343 –> 43:51.163
Well, now you have to eat better.

43:51.203 –> 43:53.224
Well, now let’s, we need to up the protein and the fat.

43:53.324 –> 43:53.605
All right.

43:53.625 –> 43:54.905
So now we’re going to start cutting meat.

43:54.945 –> 43:55.726
Now we’re going to save money.

43:56.226 –> 44:03.288
But then you got to tell people, like, we just did a show with Ken Berry right before the shutdown about different levels of improving your diet.

44:03.328 –> 44:05.828
And we didn’t start off with, go carnivore, you’re going to die.

44:05.848 –> 44:08.889
I had to make a deal with him, but he wouldn’t say that before I let him on.

44:10.069 –> 44:12.890
But we started out with just cut all the seed oils out of your diet.

44:13.770 –> 44:16.270
Cut all the seed oils, all the high fructose corn syrup.

44:16.690 –> 44:17.051
That’s it.

44:17.151 –> 44:18.451
That’s all you have to do, stage one.

44:18.931 –> 44:23.272
I know your carbon take is going to go down because every single thing in a box –

44:24.375 –> 44:27.358
Everything on the shelf, as soon as you pick it up, you’re going to go, can’t eat that.

44:27.878 –> 44:28.319
Can’t eat that.

44:28.339 –> 44:29.079
Where are you going to go now?

44:29.119 –> 44:35.265
You’re going to go into Nicole’s world of cooking from scratch because you’re going to find out that everything is pre-made.

44:36.866 –> 44:38.028
It’s all got that shit in it.

44:38.048 –> 44:39.709
So then you’re going to have to make your own food.

44:40.169 –> 44:41.431
Well, that’s going to improve your health.

44:41.531 –> 44:43.813
And that’s also going to give you more money.

44:44.622 –> 44:45.422
Now you’re going to have more money.

44:45.482 –> 44:55.446
Now take that money and instead of going, woohoo, I have more money, go invest that shit in yourself, in your business, in your education, in your equipment, whatever it is.

44:55.846 –> 44:57.707
We need to be asset building.

44:58.587 –> 45:02.909
The real difference between rich people and poor people isn’t about debt or anything.

45:02.929 –> 45:04.250
There’s different ways that can be leveraged.

45:04.270 –> 45:09.812
Lots of rich people leverage that, but it’s really about what do you buy and never sell assets that accrue value?

45:10.752 –> 45:12.934
What do you never buy with your own money?

45:13.554 –> 45:15.776
Assets that decline in value, right?

45:16.077 –> 45:18.919
You never buy an asset that declines in value with your own money.

45:18.959 –> 45:19.559
That’s dumb.

45:19.980 –> 45:25.564
You let somebody else’s money do that stupid shit and you put your actual equity into things that appreciate value across time.

45:26.165 –> 45:33.291
Well, that includes not just like real estate or something like that or Bitcoin or silver or gold or whatever.

45:33.531 –> 45:34.231
It includes you.

45:35.356 –> 45:38.897
It includes your mind, your skill set, your abilities, your business.

45:39.177 –> 45:40.318
And you all have a business.

45:40.338 –> 45:41.018
I’m going to say this one.

45:41.258 –> 45:43.138
You all own a business.

45:43.219 –> 45:43.719
You ink.

45:44.359 –> 45:49.100
You that goes to work every day for a guy like John who just says, get the fucking work or you’re fired.

45:49.380 –> 45:50.381
You have a business.

45:51.061 –> 45:54.944
And if you work for a guy like him, you’re actually better off than if you work for HP.

45:55.584 –> 45:59.166
Because if you went into John and said, I just want more, he’ll go, what do you want?

45:59.487 –> 46:00.027
Get on it.

46:00.347 –> 46:00.788
Show me.

46:01.048 –> 46:02.148
I’ll help you make it happen.

46:02.729 –> 46:05.190
And there’s so many of you, you’re sitting with employers like that.

46:05.210 –> 46:08.593
You think he’s an asshole because he actually requires you to show up on time.

46:08.773 –> 46:09.754
I don’t mean the people watching this.

46:09.774 –> 46:12.916
I mean, you think your boss is an asshole because he actually requires you to show up on time.

46:12.936 –> 46:13.896
He gives you shit when you don’t.

46:14.136 –> 46:15.918
And he starts to fire you if you don’t do your damn job.

46:16.218 –> 46:17.058
That’s not an asshole.

46:17.259 –> 46:20.461
That’s running a business so it doesn’t go under, so he can keep paying you.

46:21.161 –> 46:25.805
That person could be your key to your next level if you went in and gave it 1,000%.

46:26.285 –> 46:33.791
And if you treated it like it was your business versus your job, even though you’re still being paid on a W-2, you would.

46:34.752 –> 46:39.796
And we have got to get in that mindset because two classes of people are not going to be poor and rich.

46:40.776 –> 46:42.377
They’re going to be entrepreneurs and non-entrepreneurs.

46:43.178 –> 46:45.219
That’s your class differential going forward.

46:45.299 –> 46:47.000
And it doesn’t necessarily mean owning a business.

46:47.600 –> 46:51.663
It means the mindset of how you treat the value of your knowledge, your labor, your skill.

46:53.533 –> 46:58.935
So Sonny is saying this, they buy gadgets, but refuse to learn proper pushups.

46:58.955 –> 47:03.897
They listen to motivational speakers, but can’t force themselves to be constantly consistent.

47:04.698 –> 47:12.101
As a person who struggles with consistency, what I learned is if there are things you need to do every day, you do them first.

47:12.121 –> 47:14.582
Like what I do with my first hour of the day gets me over that.

47:14.962 –> 47:16.543
And then the rest of the day goes fine.

47:16.883 –> 47:21.065
So if I know that I need to exercise, it’s best if I just get up and exercise every day.

47:22.142 –> 47:23.223
Correct.

47:23.423 –> 47:24.023
Out of the shoot.

47:24.043 –> 47:29.187
Like I didn’t today because I wanted to do things for this, but I am scheduled to exercise right after this.

47:29.707 –> 47:30.988
And I made that decision.

47:31.348 –> 47:35.811
This book is called Outlive by Peter Attia.

47:37.292 –> 47:41.835
And this is one that Doc Barry recommended on a podcast.

47:41.855 –> 47:44.056
I think it was an interview John and I did with him this summer.

47:44.076 –> 47:47.879
And I walked out of that and my dad, I told my dad to buy it.

47:48.809 –> 47:50.970
And he said, I loved reading that.

47:51.110 –> 47:53.211
I wish I had read it when I was your age.

47:53.251 –> 48:01.894
And this is about what you can do to set yourself up for longevity and having your health last longer into your later years.

48:03.054 –> 48:05.195
Is it a promise that if you do all these things, it’ll happen?

48:05.255 –> 48:05.855
No, but

48:07.435 –> 48:14.197
You know, motivation, get this on an audio book and go out and start exercising and listen to this while you’re exercising.

48:14.597 –> 48:16.998
Listen to that episode Jack just did with Doc Barry.

48:17.398 –> 48:20.919
Listen to things that keep you focused on being a better person.

48:20.939 –> 48:24.000
100% on do it first.

48:24.641 –> 48:28.922
So way back, I’m talking, I was in my 20s, my first big sales job.

48:29.822 –> 48:34.364
The mentor I had said, if you cold call enough to get one good lead a week,

48:35.745 –> 48:39.968
you’ll sell a million dollars worth of contracts in your first year.

48:40.348 –> 48:44.511
That’s all you have to do is cold call enough to get one good lead per week.

48:44.831 –> 48:47.473
If you get one a day, you’ll make more money than our CEO.

48:49.094 –> 48:51.295
And so he said cold call for two hours a day.

48:51.395 –> 48:52.296
You know what I hated doing?

48:52.436 –> 48:52.896
Cold calling.

48:53.417 –> 48:54.798
Being cold to go get F’d.

48:55.563 –> 48:59.148
Like 27 times right after you shut up for work sucks.

48:59.429 –> 49:00.130
No one likes it.

49:00.731 –> 49:07.521
But what I realized, like I was working out on my way into work and I’d be at the gym and I would be like, I’m wearing my lifting gloves and shit.

49:07.541 –> 49:09.884
And I felt like I’ll just kick anybody’s ass.

49:09.964 –> 49:10.124
Right.

49:10.144 –> 49:10.886
Like you’re all pumped.

49:11.346 –> 49:12.287
So I started going in.

49:12.327 –> 49:13.848
I’m like, I’m cold calling for the first two hours.

49:13.888 –> 49:15.389
I’d shut my door and lock it, leave me alone.

49:15.749 –> 49:17.591
Unless the building’s on fire, do not bother me.

49:17.911 –> 49:23.055
I put a full length mirror on that door and I throw my lifting gloves on and I put a headset on my phone.

49:23.095 –> 49:24.016
I’d start making cold calls.

49:24.516 –> 49:26.237
And I was just in complete de-gaff mode.

49:26.798 –> 49:28.519
Like, I don’t care what this person says to me.

49:28.799 –> 49:30.941
If they’re going to tell me no, I want to know now.

49:31.201 –> 49:36.345
I want to know in the first five seconds so I don’t waste another breath on the person that’s going to tell me no.

49:37.466 –> 49:39.868
I became the top salesperson in that company in seven months.

49:41.448 –> 49:46.510
Because of doing the thing that sucked the most first.

49:46.730 –> 49:48.711
I’ve done shows on prioritizing your homestead.

49:49.151 –> 49:49.792
I make a list.

49:50.032 –> 49:51.792
If I don’t do this, something’s going to die.

49:51.892 –> 49:52.533
Guess where that goes?

49:52.713 –> 49:53.053
First.

49:53.693 –> 49:54.734
I really hate this.

49:55.754 –> 49:56.334
That goes second.

49:57.515 –> 49:59.176
This needs doing, but I hate it.

49:59.456 –> 50:00.036
It goes second.

50:00.616 –> 50:06.859
And so unless something’s going to die or somebody’s going to die, the Coles way, always do the thing you don’t want to do first.

50:09.042 –> 50:11.144
No, you guys all have social media footprint.

50:11.204 –> 50:12.085
Every one of you should.

50:12.465 –> 50:13.926
I don’t do social media.

50:13.946 –> 50:16.148
You’re on social media right now watching this.

50:16.829 –> 50:18.730
Put out there what you’re going to do.

50:19.411 –> 50:21.432
At 8 o’clock every morning, I’m going to work out.

50:21.493 –> 50:21.913
Don’t worry.

50:22.540 –> 50:24.662
Nobody’s going to even notice you’re doing it, right?

50:24.742 –> 50:28.525
But the first time you slip up, there’s going to be three assholes calling you out on it.

50:28.985 –> 50:31.247
If you’re really going to do it, prophesize it.

50:31.287 –> 50:32.308
Put it out there.

50:32.588 –> 50:33.649
Make it a big deal, right?

50:33.709 –> 50:34.930
Hey, I’m going to do this.

50:35.190 –> 50:36.931
I’m going to tag three people that need to do it.

50:36.971 –> 50:37.392
Don’t worry.

50:37.552 –> 50:38.853
They’re not going to interact with you.

50:39.533 –> 50:40.454
They’re just going to ignore you.

50:40.654 –> 50:43.837
But the first time you don’t, one of them will be there to be like, hey, what happened?

50:44.117 –> 50:44.837
I didn’t see you.

50:45.057 –> 50:45.318
Yeah.

50:45.778 –> 50:46.879
If you’re going to do it, do it.

50:48.459 –> 50:51.221
That’s why CrossFit was such a good fit for me when I was doing it.

50:51.961 –> 50:56.303
If I had missed a workout, I’m getting text messages.

50:56.363 –> 50:57.204
Nicole, where are you?

50:57.264 –> 50:57.984
Are you sick?

50:58.024 –> 50:58.725
Why aren’t you here?

50:59.145 –> 51:00.486
Is it because you can’t get off your butt?

51:00.506 –> 51:02.527
Get off your butt and come to the later class.

51:02.667 –> 51:03.587
We haven’t seen you today.

51:04.588 –> 51:07.950
The gym I was in was very helpful in that way.

51:08.050 –> 51:08.670
And I needed it.

51:09.291 –> 51:10.211
And I knew I needed it.

51:10.251 –> 51:11.432
So I set myself up for that.

51:12.810 –> 51:15.431
That’s actually why I declare public things on the podcast.

51:15.491 –> 51:18.313
It’s like, well, now I told my audience I’m going to do 75 hard.

51:18.353 –> 51:19.853
So I really can’t fricking fail.

51:21.554 –> 51:29.518
That’s why for the first 70, 80 days of when I, when I started losing weight, I did a, I did a YouTube segment every day that had nothing to do with the podcast.

51:30.198 –> 51:32.259
It was totally separate because now I’m accountable every day.

51:32.279 –> 51:34.240
I was giving my weight, what I ate, you know,

51:35.608 –> 51:42.794
The day I picked up a 35-pound plate and dropped it on the floor and said, that’s how much I’ve lost in the past three months, it was worth it.

51:44.336 –> 51:53.844
It doesn’t feel like it’s worth it when you’re not having a drink when you want one or you’re not eating something at a party or something, but once you get to dropping that weight, you realize I was carrying that shit around.

51:54.901 –> 51:58.023
And so many of you, you’re carrying around not just excess body weight.

51:58.423 –> 52:00.505
You’re carrying around so much bullshit.

52:01.245 –> 52:04.468
Every single time you’re like, well, I would if I could, or I wish I could, or it must be nice.

52:04.668 –> 52:06.329
That’s all bullshit you’re carrying.

52:06.469 –> 52:10.712
I heard somebody explain this, and it was about getting rid of a relationship, but I’ve kept it.

52:10.752 –> 52:11.612
I heard this back.

52:11.632 –> 52:17.657
I was in my teens, and this guy was explaining to this chick, this guy was a complete loser she was with.

52:18.519 –> 52:20.600
And he was sucking all the energy out of her.

52:21.181 –> 52:25.463
And he’s like, it’s like you have a busted-ass car with bald tires.

52:26.184 –> 52:30.846
And then you have all this baggage and this dude sitting on the roof of your car.

52:31.247 –> 52:32.367
Your car won’t go anywhere.

52:32.587 –> 52:34.648
The first thing to do is throw his ass off the roof.

52:35.169 –> 52:36.450
Now your car will move.

52:37.370 –> 52:38.471
And then you can get to work.

52:38.591 –> 52:40.071
And then you can buy some new tires.

52:40.451 –> 52:42.372
And then you throw all the baggage out and get some new tires.

52:42.412 –> 52:43.393
Now the car really goes.

52:43.653 –> 52:44.673
And then you can buy a new car.

52:44.973 –> 52:48.555
But until you dump this shit, you’re just going to sit there and spin.

52:48.595 –> 52:49.635
You’re not going anywhere.

52:49.935 –> 52:51.196
And you’re having all this sucked out of you.

52:51.756 –> 52:53.997
Well, that’s a metaphor for so many people in life.

52:54.617 –> 52:54.797
Right.

52:54.817 –> 52:57.618
Like there’s so much bullshit about my past.

52:57.638 –> 53:02.880
You don’t know what it’s like if you’re using terms like you don’t know what it’s like or you know, like it doesn’t even matter.

53:02.920 –> 53:08.843
We can play the whole like who’s poor you or the son of a bootleg coal miner if we want to do that or whatever.

53:09.123 –> 53:10.583
But that doesn’t really help you.

53:11.504 –> 53:11.764
Right.

53:11.984 –> 53:15.105
To know where I came from or where John came from or where Nicole came from.

53:16.024 –> 53:23.452
What helps you is to realize as long as you’re doing that, you’re clinging to your bald tires, your busted-ass car, and your baggage.

53:24.093 –> 53:26.235
And that shit needs jettisoning.

53:26.335 –> 53:29.279
I know it’s New Year, and I’m not talking about a New Year’s resolution.

53:29.319 –> 53:33.704
The number one way to make sure you don’t do something is call it a New Year’s resolution.

53:34.204 –> 53:36.486
That’s almost a guarantee for failure.

53:36.806 –> 53:40.448
If you doubt me, just stick your head inside a gym today.

53:40.488 –> 53:41.229
You don’t have to join.

53:41.529 –> 53:44.371
I’m sure there’ll be a dude in there named Chad like, yo, bro, let me tell you about the gym.

53:44.891 –> 53:45.752
Don’t even talk to Chad.

53:46.072 –> 53:53.317
Just stick your head in at about 5.30, 6 o’clock in the evening to any gym in America this week.

53:54.598 –> 53:56.939
Wait 30 days, February 2nd, 3rd.

53:57.480 –> 54:00.582
Stick your head in that same gym and tell me New Year’s resolutions work.

54:02.230 –> 54:02.831
Go ahead, tell me.

54:02.871 –> 54:04.873
And chat will be like, yo, bro, come on, man.

54:04.893 –> 54:06.374
There’s lots of room now, right?

54:06.394 –> 54:08.356
Like that’s, you need a trainer, yo?

54:08.596 –> 54:09.437
You need a trainer, yo?

54:09.778 –> 54:11.359
Right, that chat will be there.

54:11.419 –> 54:12.440
I promise you in February.

54:13.001 –> 54:15.864
Or you can do it because you need to do it and you don’t care what the date is.

54:18.680 –> 54:19.761
You shouldn’t care what the day is.

54:19.881 –> 54:23.145
But if the new year is what motivates you to make a change, then go for it.

54:23.165 –> 54:24.587
I just don’t think you will.

54:24.827 –> 54:26.809
I just don’t think you will if you phrase it that way.

54:26.830 –> 54:30.213
Well, if your goal is to lose weight, don’t make that your resolution.

54:30.253 –> 54:33.798
Make your resolution something that instills discipline like…

54:35.327 –> 54:37.189
working out once a day or whatever.

54:37.289 –> 54:37.549
Yeah.

54:37.569 –> 54:43.814
Make it something that like you can speak and eating keto or like you immediately can be like, no, that’s bad, bad.

54:44.314 –> 54:47.517
Like put it around your leg.

54:47.537 –> 54:49.358
Whenever you don’t work out, shock yourself.

54:49.639 –> 54:50.599
You’ll go work out, you know?

54:50.620 –> 54:50.780
Yeah.

54:52.208 –> 55:08.177
I mean, that’s what 75 hard really taught me as I’ve had time to think about it is the small decisions I make every single day matter way more than whether I buy that $4,500 roaster or whether I move to a new homestead or any of those really huge things that we spend so much time deciding.

55:09.237 –> 55:11.659
I’ll give you the 75 cent life improvement plan.

55:11.939 –> 55:15.040
You’ll get two really good rubber bands, stick them around your left wrist.

55:15.621 –> 55:19.543
And every time you’re not doing what you’re supposed to be doing, pull them out as far as you can and smack yourself in the fucking wrist.

55:20.544 –> 55:24.673
It’s just like, whack, ow, that hurt, go do it.

55:24.894 –> 55:27.920
75 cents for two rubber bands and you’re golden.

55:28.081 –> 55:30.386
I should come up with a program, long sales copy and all,

55:31.104 –> 55:34.667
Like, I guarantee you, you follow the Jack Spierko Life Improvement Protocol.

55:34.687 –> 55:39.511
And what you get in the mail for $99.99 is two rubber bands and an instruction card.

55:39.771 –> 55:40.792
Dude, don’t be cheap.

55:40.832 –> 55:41.613
Send them four.

55:42.133 –> 55:43.234
Four rubber bands?

55:43.254 –> 55:44.095
They’ll have a backup.

55:44.395 –> 55:44.936
Backup.

55:45.156 –> 55:46.837
You know what?

55:46.897 –> 55:49.740
It’ll be four different rubber bands of different strengths.

55:50.340 –> 55:54.524
And you start out with the one that’s the strongest, that hurts the worst.

55:55.384 –> 55:57.006
And then you wean yourself off.

55:58.115 –> 55:59.576
Now it’s $199.99.

55:59.836 –> 56:00.717
Money-back guarantee.

56:01.117 –> 56:04.159
If you send in your journal of doing it, you have to do it for 60 days.

56:07.462 –> 56:11.905
You need a mastermind group on Telegram where people talk about how they’re rubberbanding.

56:12.746 –> 56:14.467
The rubberband mastermind group.

56:15.748 –> 56:16.648
We scared John away.

56:17.389 –> 56:18.109
Yeah, he’ll be back.

56:18.510 –> 56:21.092
He’s probably going to build something to hurt people with.

56:21.752 –> 56:24.234
So you can hurt yourself like a Khalees or something, you know?

56:25.145 –> 56:25.626
Possibly.

56:26.046 –> 56:27.849
Maybe he’s going to come back in and go full.

56:29.170 –> 56:32.094
So when he was talking about being accountable, that’s kind of your three things.

56:32.175 –> 56:34.297
Why don’t you tell people about that that maybe have never heard about it?

56:34.317 –> 56:35.920
Because I think that’s one of the best things you’ve ever done.

56:36.547 –> 56:50.441
Yeah, the My Three Things method is a way of cutting through all the crap that we tell ourselves we have to do every day and narrowing down to up to three things every day to move yourself forward.

56:50.922 –> 56:54.525
And if you do it right, you start by having your long-term life vision.

56:55.026 –> 56:56.988
Jax, I think, how many stomps did you have?

56:57.008 –> 56:58.109
12 stomps?

56:58.389 –> 56:58.610
Yeah.

56:59.290 –> 57:00.972
That really can help you get there.

57:01.032 –> 57:02.793
I have a method for developing that.

57:02.853 –> 57:06.937
You set your life vision, you describe how you want your life to be, not what you’re doing.

57:07.497 –> 57:09.939
And then you talk about how you’re doing it.

57:10.500 –> 57:14.883
And then you talk about some like 18 month big picture accomplishments that you want to have.

57:14.923 –> 57:18.446
Like one of mine was getting out of debt way back when that was something I was in the middle of.

57:19.147 –> 57:21.888
But then every day you choose up to three things.

57:21.908 –> 57:24.308
You can have one three thing, but you cannot have four three things.

57:24.448 –> 57:26.849
Three things because that’s what your mind can manage.

57:27.469 –> 57:42.073
And I ground mine because I have a strategic plan that focuses on financial, it’s financial and then physical, mental health, and then a more particular relationship community-based goal.

57:42.213 –> 57:45.274
I choose one thing from each of those three areas almost every day.

57:46.104 –> 57:52.534
as my three things, unless it’s self-reliance festival, which case my one thing is self-reliance festival during that event.

57:52.554 –> 57:52.854
That’s it.

57:53.135 –> 57:54.417
That’s all that I’m there for.

57:54.437 –> 57:55.779
I’m not there to do anything else.

57:57.602 –> 57:59.865
I used that to change my life in my 20s.

58:01.267 –> 58:05.989
And ended up reaching my goal within five years, one of which was to travel all the time.

58:06.009 –> 58:07.510
And it turned out it did not like that.

58:07.930 –> 58:09.111
And so I did it again.

58:09.291 –> 58:11.332
And I changed to what I do now.

58:11.992 –> 58:12.612
And it’s been great.

58:12.652 –> 58:14.393
I just finished writing the book about that.

58:14.613 –> 58:15.854
So that’s rolling out this year.

58:16.494 –> 58:17.715
And it walks you through how to do it.

58:17.735 –> 58:21.736
We have a mastermind group on Telegram, as a matter of fact, to keep people accountable.

58:21.756 –> 58:22.837
You post it publicly.

58:24.039 –> 58:28.242
Yeah, I think quitting is highly underrated if it’s done for the right reason as well.

58:28.282 –> 58:33.646
So if you quit trying to lose weight because you decided that you want to eat cheesecake, that’s a bad form of quitting.

58:34.206 –> 58:35.948
But like what you just said, like I made this goal.

58:36.028 –> 58:38.510
I want to travel the world or whatever, travel all the time.

58:38.550 –> 58:39.911
And then you do that and you’re like, well, this sucks.

58:40.411 –> 58:44.234
Well, that you should quit doing as soon as you figure out that it doesn’t give you what you wanted out of it.

58:44.744 –> 58:44.944
Right.

58:45.004 –> 58:46.505
Like that’s that’s not good.

58:46.725 –> 58:47.966
We did have a question here.

58:48.226 –> 58:50.327
I’ll hit this because it’s probably a good time.

58:51.427 –> 58:54.049
Survivalizer says, sorry to ask again before the subject.

58:54.089 –> 58:56.470
What kind of brushes you recommend for loose skin prevention?

58:56.990 –> 58:59.732
So when I lost weight, I knew I was going to lose so much weight.

58:59.852 –> 59:08.296
I was afraid of having to go and have cosmetic surgery where they actually take skin off of your body because I lost in total about 80 pounds.

59:08.956 –> 59:10.417
That’s a lot to lose.

59:10.497 –> 59:11.498
And usually you would.

59:11.518 –> 59:12.138
Well, I didn’t.

59:12.888 –> 59:15.615
And I’m not recommending a brand here, but he’s asking.

59:15.675 –> 59:19.284
So I’m just going to say this is the type of brush for like five bucks.

59:20.775 –> 59:22.216
It’s just a stiff bristle brush.

59:22.256 –> 59:28.280
And all I did is before every shower, I basically brushed all my skin, like especially around my gut and everything.

59:28.660 –> 59:29.661
And then I took a shower.

59:29.681 –> 59:32.763
And then after I dried off, I brushed my skin with it dry again.

59:33.103 –> 59:34.444
That’s all I really did.

59:34.924 –> 59:40.788
Plus, you know, I think, you know, Ken says keto alone will help with that because you’re providing the collagen.

59:40.808 –> 59:43.610
And you’re also it was also like it’s beyond that.

59:44.290 –> 59:45.471
I didn’t even really know that.

59:46.417 –> 59:50.459
that it really mattered what I was doing it, but I was doing intermittent fasting.

59:51.300 –> 59:58.244
And then you get into autophagy where your body’s actually consuming the things that are unnecessary at that point.

59:58.284 –> 59:59.504
Like they need to be recycled.

59:59.945 –> 01:00:06.909
So your body actually starts to eat those skin cells, but those two things together, I don’t have any hanging flabby.

01:00:06.929 –> 01:00:08.630
And I’ve seen a lot of people who have lost weight.

01:00:08.690 –> 01:00:11.171
It’s like, dude, you really need to go see a plastic surgeon.

01:00:11.798 –> 01:00:15.142
And for me to say that is a big deal because I think most plastic surgery is stupid.

01:00:15.482 –> 01:00:18.686
Like if you get disfigured, that’s what plastic surgery is for.

01:00:20.148 –> 01:00:28.037
Like trying to stay young when you’re 90, like look at celebrities that do it and get addicted to it and you’ll see why I don’t recommend it.

01:00:29.813 –> 01:00:31.474
It’s that surprised look they have.

01:00:31.915 –> 01:00:32.215
Yeah.

01:00:33.036 –> 01:00:33.736
Yeah.

01:00:33.956 –> 01:00:39.161
There’s some point where no matter how much money you have, a doctor should say, no, bro, I’m not doing this.

01:00:39.201 –> 01:00:43.764
But I guess when you have that kind of money, Joan Rivers looked like the Joker by the time she went.

01:00:44.425 –> 01:00:45.546
She wouldn’t smile.

01:00:45.586 –> 01:00:46.787
Was she the one who wouldn’t smile?

01:00:46.807 –> 01:00:49.029
I don’t think she could stop smiling.

01:00:49.069 –> 01:00:50.169
She was literally like this.

01:00:50.710 –> 01:00:51.070
Okay.

01:00:51.270 –> 01:00:51.791
It was somebody else.

01:00:51.831 –> 01:00:52.411
It was that lady.

01:00:52.471 –> 01:00:53.412
I can’t remember her name.

01:00:53.472 –> 01:00:53.932
Never mind.

01:00:54.233 –> 01:00:54.653
It’ll come to me.

01:00:54.673 –> 01:00:57.876
I think they killed her because she told everybody Obama’s wife was the tranny.

01:00:59.421 –> 01:01:14.248
yeah man that rumor will not die she’s like it’s not a rumor like three weeks later you know in the arms of the angel like she’s gone it won’t that rumor won’t die because that’s not a rumor yeah

01:01:15.534 –> 01:01:18.476
No one’s explained yet what the bulge on Oprah was.

01:01:18.656 –> 01:01:20.556
So I’m just going to leave it there.

01:01:20.596 –> 01:01:21.997
When you explain that, we can talk.

01:01:22.637 –> 01:01:28.200
And if you don’t know what I’m talking about, just put Michelle Obama penis on Google.

01:01:28.360 –> 01:01:31.041
Make sure safe search is on because God knows what you’ll find otherwise.

01:01:31.681 –> 01:01:35.283
And go to images and then you tell me what that is.

01:01:36.284 –> 01:01:37.884
Just put in Mike Obama tranny.

01:01:38.404 –> 01:01:39.965
Safe search.

01:01:40.505 –> 01:01:40.966
Safe search.

01:01:45.444 –> 01:01:47.886
Okay, I’m trying to get a question up, but it’s fighting with me.

01:01:48.587 –> 01:01:49.728
This is about Coinbase.

01:01:51.530 –> 01:01:51.790
Okay.

01:01:53.832 –> 01:01:55.013
Network fees have gone up.

01:01:56.254 –> 01:02:01.559
Yeah, so I don’t want to turn this into a Bitcoin episode because we’re going to talk about this tomorrow on my show.

01:02:01.899 –> 01:02:02.820
But the short version.

01:02:03.769 –> 01:02:10.934
There’s a thing called ordinals and there’s basically space in the Bitcoin blocks where people are creating these stupid JPEG images and encoding them in the blocks.

01:02:11.414 –> 01:02:18.239
This is making sure that all the blocks are full so there’s more data in each block as each transaction block goes through Bitcoin.

01:02:18.279 –> 01:02:20.140
This is raising fees for everybody.

01:02:20.501 –> 01:02:23.283
It’s actually a network where the more use, the more cost.

01:02:23.883 –> 01:02:24.323
OK.

01:02:25.124 –> 01:02:28.586
And, you know, there’s a lot of debate in the Bitcoin community of how to fix this.

01:02:28.646 –> 01:02:31.047
Some say, well, they’ll get tired of wasting their money and go away.

01:02:31.487 –> 01:02:32.788
Some say it’s an attack factor.

01:02:32.868 –> 01:02:33.768
We should do something about it.

01:02:33.968 –> 01:02:36.170
And you can’t wait for that to happen.

01:02:36.730 –> 01:02:40.272
The solution right now is to do what I’ve always said, self-custody your Bitcoin.

01:02:40.912 –> 01:02:44.994
But I also have always said, like, I’m not worried about the fact that you have 800 bucks on Coinbase.

01:02:45.454 –> 01:02:47.035
I’m worried about the fact you have $80,000 on Coinbase.

01:02:49.056 –> 01:03:03.027
So simply, if you’re DCA-ing or whatever, and you’re doing this like weekly, daily, whatever, let your balance accumulate until it’s enough that it makes sense to do a withdrawal and then withdrawal to your cold stores.

01:03:03.067 –> 01:03:04.388
That’s your short-term solution.

01:03:04.408 –> 01:03:10.372
So if you’re buying $100 a week from Coinbase right now, do not immediately withdraw, which is what I had always recommended up till now.

01:03:10.853 –> 01:03:14.796
Wait until you have $400, $500, $600, and then your percentage that you’re paying for that withdrawal.

01:03:15.136 –> 01:03:17.358
And I will also tell you that I have found that the lowest cost…

01:03:17.978 –> 01:03:23.742
I shouldn’t say this, but the lowest cost for withdrawals tends to be Sunday mornings, U.S.

01:03:23.782 –> 01:03:24.002
time.

01:03:24.522 –> 01:03:27.925
So early Sunday mornings, withdrawals from Coinbase tend to be really, really low.

01:03:29.146 –> 01:03:32.248
But it’s ordinals and inscriptions that are causing this cost thing.

01:03:33.088 –> 01:03:35.430
What are you currently recommending for off storage?

01:03:37.662 –> 01:03:39.903
Trezor Model T. Trezor?

01:03:40.443 –> 01:03:41.144
Yeah.

01:03:41.444 –> 01:03:46.006
And if you get one of those, you want to plug it in about once a month in case there’s an update.

01:03:46.026 –> 01:03:47.467
You kind of need to keep it up to date.

01:03:47.527 –> 01:03:47.787
Yeah.

01:03:48.107 –> 01:03:53.209
And if you screw that up, just put it on a different computer and do a restore with your seed.

01:03:54.030 –> 01:04:01.413
Have you seen all the stuff going around about CIA or NSA having invented Bitcoin?

01:04:01.614 –> 01:04:03.034
And what’s the guy’s name?

01:04:03.674 –> 01:04:04.655
Satoshi whatever.

01:04:05.097 –> 01:04:09.200
There’s a, there’s a paper out there and it’s the two names are transposed.

01:04:09.340 –> 01:04:09.641
Yeah.

01:04:10.742 –> 01:04:10.942
Yeah.

01:04:11.002 –> 01:04:12.503
From, I guess, right.

01:04:12.523 –> 01:04:15.566
You’re talking about who keeps insisting he’s Satoshi and everybody knows he’s not.

01:04:17.687 –> 01:04:18.328
It’s all nonsense.

01:04:18.348 –> 01:04:20.690
There’s a whole, so we’re about to go into another super cycle.

01:04:22.569 –> 01:04:23.570
It’s mathematical.

01:04:23.770 –> 01:04:24.631
It’s a four-year cycle.

01:04:24.651 –> 01:04:26.312
We’re going to have another halving in a couple months.

01:04:26.972 –> 01:04:28.013
And so all the shit starts.

01:04:28.433 –> 01:04:37.340
Roger Ver and Craig Wright stick their heads up like groundhogs every four-year cycle like this and start all their bullshit about Bitcoin Cash and BSV and all that.

01:04:38.221 –> 01:04:42.424
And Craig is just desperate for people to believe that he’s Satoshi Nakamoto.

01:04:43.124 –> 01:04:44.465
He’s not Satoshi Nakamoto.

01:04:44.505 –> 01:04:46.107
And it’s very, very simplistic.

01:04:46.747 –> 01:04:48.569
There is a huge amount of Bitcoin.

01:04:49.309 –> 01:04:53.512
that was mined in the beginning, that’s sitting on addresses that Satoshi mined.

01:04:53.532 –> 01:04:54.092
We know this.

01:04:54.372 –> 01:04:56.114
It was in the forums when it was being developed.

01:04:56.654 –> 01:04:57.114
It’s there.

01:04:58.175 –> 01:05:01.397
None of it has moved since it was put there.

01:05:02.278 –> 01:05:03.379
Now, we can do inscriptions.

01:05:03.399 –> 01:05:04.139
We just mentioned that.

01:05:04.159 –> 01:05:06.401
You can record data into the blocks.

01:05:06.881 –> 01:05:09.763
So he could move one Bitcoin.

01:05:10.771 –> 01:05:16.376
he could put a transcription on one of those blocks that says, you know, I am Craig Wright.

01:05:16.496 –> 01:05:17.276
I am Satoshi.

01:05:17.857 –> 01:05:20.339
But he won’t because he can’t because he doesn’t have access to him.

01:05:20.359 –> 01:05:21.260
He says he lost it.

01:05:21.620 –> 01:05:26.644
So this genius computer programmer lost access to his multi-billion dollar Bitcoin.

01:05:26.945 –> 01:05:27.785
No, I’m sorry.

01:05:28.226 –> 01:05:29.547
That doesn’t hold any water at all.

01:05:29.947 –> 01:05:32.749
And the most interesting thing is the first time he did this,

01:05:33.630 –> 01:05:39.879
Satoshi must have still been around at the very beginning because all of a sudden on one of those blocks, a little inscription popped up.

01:05:39.959 –> 01:05:40.600
You know what it said?

01:05:41.321 –> 01:05:42.082
Craig is a liar.

01:05:42.102 –> 01:05:43.083
Yeah.

01:05:44.417 –> 01:05:45.978
Now, as far as CIA, I don’t know.

01:05:46.078 –> 01:05:46.718
I’m done with that.

01:05:46.758 –> 01:05:48.059
I’ve heard this shit my whole life.

01:05:48.920 –> 01:05:50.681
Did the CIA create the internet?

01:05:50.761 –> 01:05:51.241
Probably.

01:05:51.281 –> 01:05:56.845
And we all sit around using it today because once you let something go like that, it’s like letting animals go.

01:05:56.885 –> 01:05:57.965
It doesn’t really matter who did it.

01:05:58.466 –> 01:06:02.068
Like Jurassic Park and the last one where they took over the whole thing.

01:06:02.588 –> 01:06:03.809
That’s what Bitcoin is today.

01:06:03.849 –> 01:06:04.910
You can’t turn it off.

01:06:04.950 –> 01:06:06.090
You can’t shut it down.

01:06:06.771 –> 01:06:07.411
I’m sorry.

01:06:07.671 –> 01:06:08.532
It is what it is.

01:06:09.553 –> 01:06:11.053
There’s a lot of shit going on because of the ETFs.

01:06:12.310 –> 01:06:14.971
It’s probably going to be approved in about six days.

01:06:16.051 –> 01:06:18.832
We’ll probably get the approvals on all the ETFs that are out there.

01:06:18.872 –> 01:06:23.093
I mean, these companies are already starting to develop television advertising for them and stuff like that.

01:06:23.873 –> 01:06:27.374
They have back channels that are telling them things or they wouldn’t be doing that.

01:06:28.134 –> 01:06:29.915
And that’s going to open up this giant wall of money.

01:06:30.675 –> 01:06:37.397
At the same time, Pocahontas, Liz Warren, has drafted another bill that she’s introduced to ban Bitcoin.

01:06:38.658 –> 01:06:39.859
Meanwhile, she buys it.

01:06:40.139 –> 01:06:41.961
Yeah, meanwhile, she’s buying the shit out of it.

01:06:42.141 –> 01:06:43.903
Yeah, probably, probably.

01:06:44.583 –> 01:06:47.345
You should look at Nancy Pelosi’s husband’s Bitcoin holdings.

01:06:47.385 –> 01:06:48.446
That would probably tell us a lot.

01:06:48.927 –> 01:06:50.428
But this is what people tell me.

01:06:50.488 –> 01:06:51.269
Liz Warren, Liz Warren.

01:06:51.589 –> 01:06:53.431
Liz Warren’s been a senator, I think, since 2014.

01:06:54.171 –> 01:06:57.995
She’s passed zero bills that she’s sponsored.

01:06:58.843 –> 01:07:00.504
Well, it’s not that she sponsors, it’s that she originated.

01:07:01.004 –> 01:07:02.465
Because people sponsor shit all the time.

01:07:02.545 –> 01:07:06.407
But her bills have never, she’s never passed a bill in the United States Senate.

01:07:06.908 –> 01:07:08.189
I’m not worried about Pocahontas.

01:07:08.629 –> 01:07:09.809
And do whatever you want.

01:07:09.829 –> 01:07:14.132
I think it’s time that we, you know, accept that we’ve heard all this stuff for years.

01:07:15.493 –> 01:07:15.773
I don’t care.

01:07:15.793 –> 01:07:19.115
Like I said, I’m going to do tomorrow the show, like basically, would you get on a generational starship?

01:07:19.568 –> 01:07:32.417
Yeah, I’ve been trying to figure out what the argument is when people tell me they won’t do Bitcoin because, you know, because it’s the CIA project and they’re going to get you with it.

01:07:32.437 –> 01:07:34.279
And I’m like, how are they going to get, like, how?

01:07:34.779 –> 01:07:37.641
Tell me how, and they don’t know how it works, so they can’t tell me how.

01:07:38.081 –> 01:07:40.302
So it’s two basic arguments, right?

01:07:40.362 –> 01:07:43.844
It’s a new world order front, and Bitcoin’s going to become the global currency.

01:07:44.444 –> 01:07:45.085
Great.

01:07:45.125 –> 01:07:47.466
You should buy all of it, right?

01:07:48.127 –> 01:07:49.467
The government’s going to shut it down.

01:07:49.787 –> 01:07:50.468
So they hate it.

01:07:50.528 –> 01:07:54.070
So you should buy all of it.

01:07:54.310 –> 01:07:58.192
Those are my two responses, but I have gotten to where my real answer is what I just gave you.

01:07:58.332 –> 01:07:58.572
Okay.

01:07:58.732 –> 01:07:59.533
I’m not going to buy Bitcoin.

01:07:59.613 –> 01:07:59.733
Okay.

01:08:02.790 –> 01:08:03.871
I get to buy more until you do.

01:08:04.412 –> 01:08:06.674
Because what do you think is going to happen when these ETFs get approved?

01:08:07.575 –> 01:08:08.456
I know it’s going to happen.

01:08:11.258 –> 01:08:13.801
That makes me want to buy more Bitcoin in the next six days.

01:08:14.221 –> 01:08:15.503
Yeah.

01:08:15.523 –> 01:08:15.943
Just saying.

01:08:17.785 –> 01:08:18.305
Let’s see.

01:08:19.366 –> 01:08:22.470
And it probably will sell the rumor by the news.

01:08:23.160 –> 01:08:23.360
Yeah.

01:08:23.760 –> 01:08:25.921
So people will expect that this will happen overnight.

01:08:26.021 –> 01:08:27.741
It won’t blow up overnight.

01:08:27.821 –> 01:08:31.883
It’ll take time for it’s going to take things like people say it was wall of money.

01:08:31.903 –> 01:08:34.644
And they’re talking about like all the Roth IRAs and all this stuff, right?

01:08:34.704 –> 01:08:34.864
Okay.

01:08:34.904 –> 01:08:39.125
Well, the first thing that’s going to happen is most of that money is in 401ks provided by employers.

01:08:39.965 –> 01:08:46.787
It’s going to take employees going to their employer and going, why can’t we buy Bitcoin in our 401k?

01:08:48.388 –> 01:08:50.849
It’s going to take that to open up that money.

01:08:50.869 –> 01:08:52.189
That’s not going to happen instantly.

01:08:53.496 –> 01:08:53.716
Yeah.

01:08:54.936 –> 01:08:55.497
Here’s a question.

01:08:55.517 –> 01:08:59.998
What’s your biggest goal that you want to accomplish in 2024 from Hogs14?

01:09:00.098 –> 01:09:01.898
I’ve decided that’s how you say that name, by the way.

01:09:04.879 –> 01:09:07.060
I heard you try to say his name once on one of your live streams.

01:09:07.140 –> 01:09:08.560
I’m like, that happens to me too.

01:09:09.120 –> 01:09:11.361
If he wants his name said right, he needs to make it easier to pronounce.

01:09:11.401 –> 01:09:11.961
He’s Hogs now.

01:09:12.301 –> 01:09:12.461
Yeah.

01:09:15.002 –> 01:09:15.562
You go first, John.

01:09:17.603 –> 01:09:18.703
We’re just doing the same shit.

01:09:19.624 –> 01:09:21.004
What was today’s what?

01:09:21.044 –> 01:09:22.625
The second yesterday was the first.

01:09:22.745 –> 01:09:26.606
On the first day, I had a new sheep born.

01:09:26.706 –> 01:09:28.447
I’ve got another one that’s about to drop one.

01:09:28.907 –> 01:09:31.648
I went out and built a lean-to yesterday.

01:09:31.668 –> 01:09:37.530
I started framing in this other tiny house that has a porch to make it a greenhouse on that front porch.

01:09:38.491 –> 01:09:39.511
I did all the other shit.

01:09:39.631 –> 01:09:40.071
I was up at 430.

01:09:40.131 –> 01:09:40.371
I worked out.

01:09:42.412 –> 01:09:46.413
I ate prime rib or ribeye twice yesterday and already ate it.

01:09:46.473 –> 01:09:47.474
I’m doing all the same shit.

01:09:47.894 –> 01:09:49.034
All the exact same shit.

01:09:49.454 –> 01:09:51.655
I’m not trying to figure out how to spend less money.

01:09:52.015 –> 01:09:53.635
I’m trying to figure out how to make more money.

01:09:53.695 –> 01:09:54.816
Not really trying to figure out.

01:09:55.096 –> 01:09:58.097
It’s just simple inaction if I’m not making more money.

01:09:58.737 –> 01:09:59.737
I’m going to do the same stuff.

01:10:02.078 –> 01:10:05.019
I am looking to buy an old truck, like a really old truck.

01:10:06.999 –> 01:10:08.400
But we’re just doing the same shit, man.

01:10:08.420 –> 01:10:09.900
Okay.

01:10:11.004 –> 01:10:11.644
Jack, how about you?

01:10:11.664 –> 01:10:17.949
I am aggressively building an online education program for people to learn how to grow their own food.

01:10:19.029 –> 01:10:23.452
And I have completed my first course, which is on bioreactor composting.

01:10:23.592 –> 01:10:24.113
It is done.

01:10:25.373 –> 01:10:30.017
Tom is finishing up the site so we can expect payments and do discounts and stuff like that.

01:10:30.517 –> 01:10:32.818
We’re filming kind of a bonus video to go with it.

01:10:32.858 –> 01:10:35.540
And once that’s integrated, I’m actually raised the price on the first course.

01:10:35.580 –> 01:10:39.743
First course is cheap, 35 bucks, because I want people to be able to come in and get a look at it.

01:10:39.823 –> 01:10:41.824
And I believe that it’s something that anybody can do.

01:10:42.345 –> 01:10:47.028
And it’ll make a major difference in your homesteading, your gardening, your food production, your pasture, any of that stuff.

01:10:47.688 –> 01:10:48.289
It’ll work for.

01:10:49.289 –> 01:10:56.251
It also has helped me learn how to develop courses as courses versus just raw teaching like I do on a podcast.

01:10:56.791 –> 01:10:58.411
And it was a lot more work than I thought.

01:10:58.491 –> 01:11:02.632
So we now have a six chapter course, five quizzes at the end of each chapter.

01:11:02.652 –> 01:11:10.714
And after the final chapter, a final 40 question comprehensive quiz or exam, I guess you’d call it with full certification signed by me, et cetera.

01:11:11.195 –> 01:11:12.155
And we’ll be releasing.

01:11:13.215 –> 01:11:15.357
Early in this year, three courses.

01:11:15.958 –> 01:11:17.739
The first one is the bioreactor.

01:11:17.779 –> 01:11:19.200
The second one’s going to be on cover cropping.

01:11:19.220 –> 01:11:21.662
And the third one is going to be on biochar.

01:11:22.903 –> 01:11:25.545
And they’ll kind of go into a trifecta of certification.

01:11:25.606 –> 01:11:27.567
And we’re going to build that platform out.

01:11:28.608 –> 01:11:34.333
And what’s always held me up on it is I feel like I give away all this information for free.

01:11:35.475 –> 01:11:36.375
And I’m like, just go do it.

01:11:36.415 –> 01:11:40.457
But then people keep asking for classes, courses, more material on how to do it.

01:11:41.137 –> 01:11:44.458
And so we’re going to find out, is it toolbox fallacy or are they willing to put a little bit of money in the game?

01:11:44.478 –> 01:11:47.079
Because I think if you won’t pay $35 for a course, you don’t really care.

01:11:47.959 –> 01:11:52.301
I mean, people that will say that’s too much money go out and spend $35 a week on Starbucks.

01:11:53.146 –> 01:12:01.173
So if you want to learn how to grow more food, I have that platform coming and then we’ll get into the aquatics, you know, after that, as we build that out.

01:12:01.293 –> 01:12:09.019
But I don’t want to give away the site yet because it’s not ready for prime time, but we are doing a hands-on class Saturday this week.

01:12:09.099 –> 01:12:20.628
And if you’re in my audience and you signed up for it and you paid for it and you didn’t get an email yesterday, you need to let me know because I put up a public post, but I didn’t give away like my address and my phone number and stuff like that.

01:12:21.028 –> 01:12:21.949
So that’s my main goal.

01:12:22.109 –> 01:12:22.830
Get that going.

01:12:23.581 –> 01:12:24.762
And that’s evergreen content.

01:12:24.783 –> 01:12:27.346
You’re going to reach a ton of people that are not your normal audience.

01:12:27.726 –> 01:12:31.551
And that’s something that people every day can give you money for, for doing nothing.

01:12:31.591 –> 01:12:34.274
But then when you promote it, you’ll get even more money.

01:12:34.554 –> 01:12:36.577
Your audience, some of your audience will buy it.

01:12:36.657 –> 01:12:40.381
But I bet you find that the majority of the people that buy that are not even your audience.

01:12:41.358 –> 01:12:49.844
That’s my goal is to make it an outside funnel that one makes money and to some portion of that funnel becomes part of the audience and to have something that I can sell.

01:12:49.864 –> 01:12:51.606
I do a lot of speaking engagements and stuff.

01:12:51.706 –> 01:12:55.248
And the best speaking engagements are where people don’t know you.

01:12:56.109 –> 01:12:56.269
Right.

01:12:56.309 –> 01:12:58.250
At least half the audience doesn’t know who you are.

01:12:58.831 –> 01:13:01.193
Well, a lot of those people are these these things that I do.

01:13:01.673 –> 01:13:02.914
They’re not really podcast people.

01:13:03.993 –> 01:13:05.515
I need something for them too.

01:13:05.555 –> 01:13:06.657
I need something I can promote.

01:13:06.677 –> 01:13:09.461
If I’m going to do, I want to do more interviews this year too.

01:13:09.641 –> 01:13:11.384
I mean, go out and be on other people’s stuff.

01:13:11.644 –> 01:13:13.707
I need something I can sell beyond, Hey, come listen to my show.

01:13:14.722 –> 01:13:19.483
And so I’m actually going to format for each of these courses, sample interviews.

01:13:19.523 –> 01:13:25.864
Like I require people to basically give me what my interview would be for my guest form, which somebody else uses because it works so well.

01:13:27.165 –> 01:13:39.287
I’m going to actually develop like a push out version of that and go out kind of do the podcast circuit, maybe two interviews a month where I go out and pimp this and push this more than the podcast.

01:13:39.947 –> 01:13:41.868
Because I’ve been around as a podcaster long enough.

01:13:41.908 –> 01:13:43.148
If you want to find me, you found me.

01:13:44.131 –> 01:13:45.192
That’s kind of the way I look at that.

01:13:45.312 –> 01:13:50.677
But people are hungry for raw skills and they’re going to be hungry for food.

01:13:51.117 –> 01:13:53.059
I’m trying to fit both of those into this.

01:13:53.259 –> 01:14:02.286
And I’ve kind of come up with these three things fitting together in a way like the production I had last year in a relatively modest garden was beyond anything that I’ve done.

01:14:02.847 –> 01:14:04.448
And this year, I mean, Nicole was here.

01:14:04.508 –> 01:14:06.210
We had a full on freeze.

01:14:07.628 –> 01:14:16.173
And I had freaking tender annuals like peppers survive freezes unprotected because of what we’ve done with soil.

01:14:17.113 –> 01:14:18.714
I think there’s value in knowing how to do that.

01:14:19.895 –> 01:14:21.516
There’s a lot of value in knowing how to do that.

01:14:23.138 –> 01:14:29.606
My biggest goal is to hone in on the best places to put my attention.

01:14:29.666 –> 01:14:31.528
And that is my word of the year is hone.

01:14:32.429 –> 01:14:33.630
And it means a lot of things.

01:14:33.690 –> 01:14:36.233
I have some ambitious projects.

01:14:36.273 –> 01:14:39.196
We’ve got two more self-reliance festivals coming up.

01:14:39.296 –> 01:14:41.759
My spring workshop is going to be focused on

01:14:42.640 –> 01:14:44.701
more back to the basics on skills.

01:14:44.761 –> 01:14:47.702
So some wildcrafting and some other things like that.

01:14:48.342 –> 01:14:50.503
And the book, My Three Things is coming out this year.

01:14:50.583 –> 01:15:03.689
I’m doing a homegrown cooking project with Don Gorham where we go nose to tail on animals because people buy whole animals and then they stick around with that cow’s tongue in their freezer until they feed it to their dogs.

01:15:03.749 –> 01:15:07.291
And it’s one of the best cuts actually of the cow if you cook it right.

01:15:07.351 –> 01:15:08.211
And it’s not hard to cook.

01:15:08.311 –> 01:15:10.312
So we’re going to be doing a lot of fun stuff like that.

01:15:11.465 –> 01:15:19.809
But what I realized last year is I was focused so many different places that I needed to make better decisions about priority.

01:15:20.109 –> 01:15:23.150
And so this year it’s like every day I journal about it right now.

01:15:23.630 –> 01:15:25.131
Where am I putting my attention?

01:15:25.171 –> 01:15:27.972
What’s bringing the best benefit for the community and for me?

01:15:27.992 –> 01:15:30.713
So it’s not really a goal.

01:15:30.973 –> 01:15:31.794
It’s just a focus.

01:15:33.634 –> 01:15:34.255
It’s not a goal.

01:15:34.275 –> 01:15:35.295
You just did it for me.

01:15:35.555 –> 01:15:36.876
I have a word of the year now.

01:15:37.036 –> 01:15:37.316
Build.

01:15:37.336 –> 01:15:38.156
Tone.

01:15:40.901 –> 01:15:58.288
I’m going to on tomorrow’s episode I’m going to push that and give you credit for it that everybody needs the word of the year that you judge your progress for the year by that word and no matter don’t take my word or Nicole’s word unless it fits

01:15:59.321 –> 01:16:04.844
Like when you, when you said that immediately after what I just said, that word came to my mind.

01:16:04.884 –> 01:16:06.324
Give Jenny credit for it though.

01:16:06.625 –> 01:16:06.985
This is okay.

01:16:07.145 –> 01:16:07.365
All right.

01:16:08.686 –> 01:16:09.426
I took it from her.

01:16:09.746 –> 01:16:11.367
It totally fits my, my three things.

01:16:11.527 –> 01:16:18.450
I have a chapter on it in my book, but I told her that from her as much as I would love to have credit for that.

01:16:18.470 –> 01:16:19.151
All right.

01:16:20.311 –> 01:16:21.392
They’ll give you dual credit.

01:16:22.216 –> 01:16:23.997
Cause you’re who I heard it from and she’s the source.

01:16:24.137 –> 01:16:24.417
Right.

01:16:24.477 –> 01:16:30.398
So like, yeah, like build, like everybody should have something that you’re gauging your life by all the time.

01:16:31.199 –> 01:16:38.161
And no one knows your capacity to fuck up or achieve better than you.

01:16:38.721 –> 01:16:38.901
Right.

01:16:38.941 –> 01:16:42.682
No one knows that we’re our own worst critics, but we’re not our own best critics.

01:16:43.237 –> 01:17:05.031
coaches and we should be because you can no matter how good a coach is you can bullshit a coach but if it’s athletic you can say i pulled my tendon or some shit you can’t bullshit yourself you know when you’re lying to yourself and so that accountability i think is awesome accountability john will not comply tell us about that john

01:17:06.645 –> 01:17:07.806
It says, do not comply.

01:17:07.846 –> 01:17:08.767
The back says freedom.

01:17:09.087 –> 01:17:13.330
The freedoms you surrender today are the freedoms your grandchildren will never know existed.

01:17:14.011 –> 01:17:15.072
We do a shirt every week.

01:17:15.272 –> 01:17:16.553
This is this week’s shirt.

01:17:16.853 –> 01:17:19.736
They are online at soetacticalgear.com.

01:17:20.436 –> 01:17:22.257
Are we doing the go around thing right now?

01:17:22.298 –> 01:17:22.898
Is that what we’re doing?

01:17:23.899 –> 01:17:24.739
Or are we still going?

01:17:25.080 –> 01:17:26.441
We’re still going unless you need it.

01:17:26.561 –> 01:17:26.781
Got it.

01:17:27.041 –> 01:17:27.221
No.

01:17:27.682 –> 01:17:28.242
I just saw that.

01:17:28.282 –> 01:17:30.344
I mean, that shirt is so simple and beautiful.

01:17:30.904 –> 01:17:32.906
We all wore different shirts today.

01:17:33.787 –> 01:17:38.790
Jack, what was that planned community you guys were working on years ago?

01:17:39.330 –> 01:17:40.230
Perma Ethos.

01:17:41.371 –> 01:17:43.232
How much property was that going to be?

01:17:44.553 –> 01:17:46.474
The place we tried to do was 110 acres.

01:17:47.014 –> 01:17:47.294
Got it.

01:17:48.054 –> 01:17:51.076
It was never going to be what I wanted it to be at that location.

01:17:51.116 –> 01:17:57.119
It was a hybrid attempt that I let some people talk me into trying.

01:17:57.659 –> 01:17:59.960
I would actually love to do it as a real community.

01:18:00.321 –> 01:18:00.841
Doing it

01:18:01.744 –> 01:18:08.167
in a way that would really work starts to get into some interesting, complicated things with people like the FTC.

01:18:08.927 –> 01:18:09.188
Yep.

01:18:10.648 –> 01:18:14.290
So we’re doing homestead apprentice, uh, which kind of started as man camp.

01:18:14.310 –> 01:18:24.775
We were just going to have a bunch of, you know, men and kids, women to come together and just teach people how to do basic things, change a tire, cook an egg, you know, just, just stuff that kids don’t know how to do.

01:18:25.095 –> 01:18:28.557
And Evan said, man, we should do that as kind of a, um,

01:18:29.207 –> 01:18:35.631
a tryout, a selection for apprentices, and then take the apprentices and turn them into employees.

01:18:36.211 –> 01:18:42.855
And that kind of has evolved into Homestead Apprentice, which we have the website and all the socials there for, and we’ve been shooting content for.

01:18:43.416 –> 01:18:45.757
But we’re looking at running what’s called the gauntlet.

01:18:45.777 –> 01:18:55.523
We’re going to bring in 50 people and just do a three-day intensive selection and then whittle that down to two 12-man teams that’ll come and actually live here

01:18:55.984 –> 01:18:57.105
for six weeks.

01:18:57.165 –> 01:19:02.708
And it’s going to kind of be a cross between the apprentice, you’re fired, and then the experts.

01:19:02.989 –> 01:19:05.230
And you provided a lot of training.

01:19:05.250 –> 01:19:07.091
There’ll be a ton of different training in there.

01:19:07.391 –> 01:19:09.293
And then as well as business development, right?

01:19:09.693 –> 01:19:12.074
People kind of gravitate to the things they want to do.

01:19:12.335 –> 01:19:18.999
That’s what I was really talking to Salatin in the interview about was, and he says, you know, we don’t push people into these jobs.

01:19:19.019 –> 01:19:20.220
They kind of select the job.

01:19:20.260 –> 01:19:20.400
So

01:19:20.868 –> 01:19:23.189
For instance, I use eggs as an example, right?

01:19:23.229 –> 01:19:26.491
If somebody really likes taking care of the chickens and gathering the eggs, that’s cool.

01:19:26.891 –> 01:19:28.432
How do you make money off of that?

01:19:28.472 –> 01:19:31.573
We can put a road stand out there, but how do we bring more people?

01:19:31.613 –> 01:19:32.494
How do you market that?

01:19:32.514 –> 01:19:33.654
How do you advertise that?

01:19:34.035 –> 01:19:35.155
How do you monetize that?

01:19:35.255 –> 01:19:39.958
How do we now take that outside of the immediate, you know, five mile area?

01:19:40.338 –> 01:19:41.618
And that’s what we want to develop.

01:19:41.778 –> 01:19:44.940
And then take that person, take those last people standing and

01:19:45.450 –> 01:19:48.953
And provide jobs for our companies that are involved in this.

01:19:48.993 –> 01:19:51.836
Radio Made Easy, Special Operations Equipment, Hauler Roast.

01:19:53.357 –> 01:19:56.680
And then as well, give them a piece of property.

01:19:56.720 –> 01:19:59.122
What we’re looking at is a 10-acre property right now.

01:19:59.603 –> 01:20:04.207
And then the winner, the primary winner, will be given an acre on that property.

01:20:04.847 –> 01:20:06.809
And that will be his property.

01:20:07.594 –> 01:20:21.620
And then when we run the second class selection, Homestead Apprentice, we will use that workforce to develop the common areas on that 10 acre property, pond, water catchment, whatever, and then kind of go from there.

01:20:21.680 –> 01:20:23.821
So we’re just working on that.

01:20:24.081 –> 01:20:25.561
We’ve got dates on there.

01:20:26.221 –> 01:20:29.683
We’re taking applications, video applications for people interested right now.

01:20:30.803 –> 01:20:37.326
But anybody interested in that, you can see it at homesteadapprentice.com and then all the socials there also for that.

01:20:38.939 –> 01:20:39.860
Yeah, it’s coming fast.

01:20:40.260 –> 01:20:41.141
That’s bad ass.

01:20:41.602 –> 01:20:42.262
It’s in May.

01:20:42.382 –> 01:20:44.104
May is almost upon us.

01:20:44.825 –> 01:20:44.985
Yep.

01:20:45.205 –> 01:20:49.349
When I originally tried to do my vision of this, we had found like a 500 acre property.

01:20:49.369 –> 01:20:50.811
I remember.

01:20:51.051 –> 01:20:53.433
And it was very affordable for what it was.

01:20:53.974 –> 01:20:59.899
And I put out some feelers and I had about four and a half million dollars worth of pledge capital in about 48 hours.

01:21:01.883 –> 01:21:15.198
And then I, and then fortunately, or unfortunately, depending on how you look at it, I went and did the first perma Churchill voices as a speaker and a guy that worked for the FTC came up to me and said, if you do this, they will put you in prison.

01:21:16.530 –> 01:21:17.451
He didn’t say they might.

01:21:17.892 –> 01:21:20.054
And he said, like, I’m not here to rain on your parade.

01:21:20.094 –> 01:21:20.675
I love what you do.

01:21:20.695 –> 01:21:21.696
I’ve been listening to you forever.

01:21:21.756 –> 01:21:22.757
But this is who I work for.

01:21:22.858 –> 01:21:25.641
And it’s not if it’s that they will put you in prison.

01:21:26.262 –> 01:21:29.485
And then I had a whole bunch of monkey fucks in my audience like, you should do it anyway.

01:21:29.986 –> 01:21:33.090
Well, that’s really easy for you to say.

01:21:33.530 –> 01:21:33.850
Right.

01:21:33.910 –> 01:21:35.692
Like, are you just going to be afraid of them?

01:21:36.152 –> 01:21:42.037
Well, in some instances, like if it’s a thing that if I do this, then this will happen.

01:21:42.097 –> 01:21:43.118
And I already know that.

01:21:43.198 –> 01:21:43.878
And I do it.

01:21:44.479 –> 01:21:48.362
You’re going to be the first person to tell me I was a dumb ass for doing it after I do it and go to prison.

01:21:48.642 –> 01:21:51.144
You’re not going to be there helping me out.

01:21:51.785 –> 01:21:55.127
The execution of the federal search warrant won’t be on their premises.

01:21:55.467 –> 01:21:57.409
No, no, no.

01:21:58.130 –> 01:21:59.110
No, he’s like, yeah, they’ll put you.

01:21:59.190 –> 01:22:00.191
You’re a public personality.

01:22:00.211 –> 01:22:01.132
You cannot raise funds this way.

01:22:01.874 –> 01:22:13.949
We’re looking at it as we can find people of like mind that we want to invest time and money and effort into and also bring people into the community to build the community, right?

01:22:14.609 –> 01:22:15.550
We have the footprint.

01:22:15.590 –> 01:22:16.692
We’ve got the attention.

01:22:17.358 –> 01:22:19.439
Now let’s find the people that match.

01:22:19.499 –> 01:22:27.201
Because I say often, you know, I used to jokingly say, I’m like, I don’t need to know that guy’s name for 90 days until they’ve given him a nickname.

01:22:27.781 –> 01:22:30.822
Because people will really, they’ll come in and put the best foot forward.

01:22:30.842 –> 01:22:35.284
They’ll do everything to get the position and then do nothing to keep the position.

01:22:35.604 –> 01:22:38.625
And a lot of those people, I really believe if you’re not growing, you’re dying.

01:22:39.145 –> 01:22:42.106
And if you’re dying, you’re necrotic and that infects other people.

01:22:42.206 –> 01:22:46.547
So you really don’t know what you’re dealing with until you’ve been through some hardship together.

01:22:46.929 –> 01:22:51.433
and put forth and sweat and blood and actually developed and, and, you know, built something together.

01:22:51.453 –> 01:22:55.156
You really have no idea because there’s no, nothing is pressure tested anymore.

01:22:56.217 –> 01:22:56.457
Yeah.

01:22:57.258 –> 01:22:58.159
FNG, right?

01:22:58.379 –> 01:23:01.282
That’s, that’s that person.

01:23:01.342 –> 01:23:04.825
And they got to be that for at least 90 days, at least 90 days, you’re the FNG.

01:23:04.865 –> 01:23:06.046
And if you don’t know what that is, look it up.

01:23:06.693 –> 01:23:06.933
Yeah.

01:23:07.193 –> 01:23:08.734
You’re not going to say it live on the internet.

01:23:08.974 –> 01:23:13.776
No, there’s, there’s plenty of guys that make it through special operations selections for, for every group.

01:23:14.257 –> 01:23:15.877
And then they have, they get peered out, right.

01:23:15.917 –> 01:23:24.441
They might make it through SQT and they might’ve made it through all the buds phases and everything, and then get to a platoon and you can still be peered out by your peers.

01:23:25.882 –> 01:23:26.082
Yep.

01:23:27.683 –> 01:23:28.503
Yeah.

01:23:29.204 –> 01:23:29.504
Yeah.

01:23:30.084 –> 01:23:30.384
Yeah.

01:23:31.625 –> 01:23:33.586
Jack and I were in a highlight war.

01:23:34.086 –> 01:23:34.466
Yeah.

01:23:34.586 –> 01:23:35.306
That’s why I always do this.

01:23:35.346 –> 01:23:35.467
Yeah.

01:23:38.257 –> 01:23:39.638
Yeah, I like what you’re doing.

01:23:39.678 –> 01:23:41.699
I think the smaller approach is probably a good idea.

01:23:41.719 –> 01:23:51.103
I think I tried to bite off a lot more than was probably going to make sense at the time, and it may be a blessing that we didn’t actually get it done at that time.

01:23:51.123 –> 01:23:52.023
I don’t know if I was ready to do it.

01:23:52.083 –> 01:23:54.044
I do know if I ever do something like this again.

01:23:54.705 –> 01:23:57.186
When we did do it, we did it in West Virginia.

01:23:58.166 –> 01:24:01.368
If I cannot get out of bed at 6 o’clock in the morning,

01:24:02.188 –> 01:24:05.129
And by 10 to 11 in the morning, step foot on the place.

01:24:05.289 –> 01:24:06.250
I will never do it again.

01:24:07.610 –> 01:24:14.693
If you’re going to put your name on something, you have to be able to completely take command of it whenever necessary and make hard decisions.

01:24:14.933 –> 01:24:16.693
And this is what I’ve learned.

01:24:16.713 –> 01:24:18.654
People say, well, you know, you can do it remotely.

01:24:18.794 –> 01:24:22.276
And, you know, no, you can’t because people will lie.

01:24:23.036 –> 01:24:25.457
So I’m not going to get into the gory details of it.

01:24:25.537 –> 01:24:30.599
But I had in that situation two people that were supposed to be working together, giving me completely different stories.

01:24:31.599 –> 01:24:39.306
And until I had them both report to me every morning like children, which I don’t ever want to do again in my life, I wasn’t able to get those stories consistent.

01:24:39.726 –> 01:24:48.753
When they realized that I was doing it to both of them, which took them about two weeks because they were both a little slow on the uptake and didn’t realize that the other one was doing it too.

01:24:49.474 –> 01:24:51.596
And that started to give me a clear picture of what was going on.

01:24:51.616 –> 01:24:56.800
And then I was able to take corrective action where if I had been there, I’d be like, you’re both full of shit.

01:24:56.820 –> 01:24:57.381
Go do it now.

01:24:58.393 –> 01:25:00.694
But I couldn’t do that because I didn’t really know.

01:25:00.734 –> 01:25:03.154
And you don’t want to be that person when you’re wrong.

01:25:03.774 –> 01:25:06.735
It’s okay to be that person when you’re fully informed.

01:25:07.435 –> 01:25:14.577
But when you’re wrong, you damage relationships with people that work with you and for you in ways that you can never repair.

01:25:15.057 –> 01:25:18.138
So you have to be very cautious about taking that hard line.

01:25:18.938 –> 01:25:21.659
But you have to be able to do it when you need to, if that makes sense.

01:25:22.315 –> 01:25:23.115
You have to be present.

01:25:23.155 –> 01:25:26.137
I mean, I got a building right up the road.

01:25:26.177 –> 01:25:27.718
It’s literally a quarter mile up the road.

01:25:27.758 –> 01:25:29.519
And we had thousands of animals there.

01:25:30.019 –> 01:25:32.620
And I had two full-time guys taking care of reptiles.

01:25:33.160 –> 01:25:40.404
And if I didn’t go there every week, and it really needed to be every other day or so, you would go in there and find we were breeding rats.

01:25:40.444 –> 01:25:41.325
We were producing 200 rats a week.

01:25:42.571 –> 01:25:48.495
And you’d go in there and find flooded trays and you’d find water, five gallon hoppers up top with no water.

01:25:48.875 –> 01:25:54.479
If I’m out of water in a five tray stack, that means they haven’t put water in that thing in two weeks.

01:25:54.979 –> 01:26:02.044
And these are high paid people who have a, they seeked me out to do the job, right?

01:26:02.084 –> 01:26:04.686
I wasn’t like, will you please come take care of these animals?

01:26:05.186 –> 01:26:07.828
These are like legit, like zookeeper type people.

01:26:08.508 –> 01:26:12.391
And if you’re, man, if you’re not there, if they know that you’re not going to be there,

01:26:13.732 –> 01:26:14.713
you’ve got nothing, man.

01:26:15.233 –> 01:26:22.979
If you’re not just dropping in and I wasn’t ever checking on them, I would drop in literally to take pictures of animals, to post them on social media at night.

01:26:22.999 –> 01:26:26.241
And I’m like, where is this, you know, $800 snake?

01:26:26.621 –> 01:26:27.402
Oh, I moved it.

01:26:27.582 –> 01:26:30.684
And then you find it in the, you know, you find it in the dumpster out there.

01:26:30.704 –> 01:26:33.106
You just happen to, I’m like, well, this place is a mess.

01:26:33.466 –> 01:26:37.409
I’ll come in here at three in the morning and clean out, you know, and vacuum all this shit up.

01:26:37.759 –> 01:26:40.342
And then you find an animal just in the dumpster dead.

01:26:40.962 –> 01:26:46.087
If you’re not there, man, I couldn’t even imagine trying to manage a project in another state.

01:26:46.388 –> 01:26:50.192
I’m literally five minutes up the road and had that shit happening.

01:26:50.851 –> 01:26:52.572
Yeah, yeah.

01:26:52.653 –> 01:26:53.593
See, that’s what I’m saying.

01:26:53.613 –> 01:26:56.756
That’s why I don’t like, I don’t know how you do it with employees, John.

01:26:56.936 –> 01:27:01.960
I at one time was the COO of a company with 1,250 contractors.

01:27:02.981 –> 01:27:04.222
I don’t ever want that.

01:27:04.643 –> 01:27:06.264
That’s like Satan in my life now.

01:27:06.384 –> 01:27:07.125
I don’t want it.

01:27:08.726 –> 01:27:11.208
And I’ve tried to do partnerships too, and that’s always failed.

01:27:11.288 –> 01:27:13.330
I’ve always given people too much too early, I think.

01:27:15.151 –> 01:27:18.937
And then they just don’t do the thing that they said they wanted to do.

01:27:18.977 –> 01:27:21.642
And I started to realize if they really wanted to do it, they would have done it on their own.

01:27:22.984 –> 01:27:26.149
And so if you want to do something with me, go make it.

01:27:27.466 –> 01:27:32.948
fundamentally successful first and then bring it to me and then we can talk about combining things and taking it to another level.

01:27:32.988 –> 01:27:34.649
But until you do it, I don’t even want to talk to you.

01:27:35.669 –> 01:27:37.730
I’ll help you emotionally, I guess.

01:27:37.790 –> 01:27:39.371
I’ll provide content, whatever.

01:27:39.411 –> 01:27:43.092
But I’m not putting my name next to yours until you’re already successful.

01:27:43.552 –> 01:27:55.097
And I know that sounds like such a dick move and it’s why it took me so long to get there because I remember when I was young and hungry, if someone had given me the opportunity that I’ve given people, you would have had to blow me out of it with dynamite.

01:27:55.816 –> 01:27:56.957
That’s how motivated I was.

01:27:57.117 –> 01:27:58.958
But that’s why I also ended up doing it on my own.

01:28:00.279 –> 01:28:05.303
And people say they want a shot, but what they really want is like they want it to be easy.

01:28:06.644 –> 01:28:12.489
And working with somebody that already has a brand, a name that can springboard you makes it easier, right?

01:28:13.374 –> 01:28:14.975
It will not make it easy.

01:28:15.055 –> 01:28:16.536
None of this is fucking easy.

01:28:17.017 –> 01:28:17.938
None of this is easy.

01:28:18.338 –> 01:28:22.801
All of it requires moments where you’re going to be like, oh my God, can I do this one more day?

01:28:23.662 –> 01:28:26.904
And if you’re not the person that can get past that gut check, stick on a W-2.

01:28:27.725 –> 01:28:28.706
But not for me, man.

01:28:29.246 –> 01:28:39.354
One of the things John said in answer to a question about how to stay motivated was one of my favorites of 2023 was like, what, you think I’m motivated to do this every day?

01:28:39.534 –> 01:28:40.835
No, I just can’t do it.

01:28:41.732 –> 01:28:43.693
I don’t even know if he remembers saying that, but he went off.

01:28:43.853 –> 01:28:45.473
Some days I’m motivated.

01:28:45.533 –> 01:28:50.655
Other days I’m like, I just got to do it because I know that if I don’t do it, then I’m wimping out on my goals.

01:28:51.175 –> 01:28:57.857
You know, the people that say shit like that, that they make like they pop out of the bed in the morning and my alarm clock’s now an opportunity clock.

01:28:57.937 –> 01:28:59.717
You’re full of shit.

01:28:59.857 –> 01:29:02.038
We all wake up and go, I don’t want to get up right now.

01:29:02.558 –> 01:29:03.500
It’s all warm in there.

01:29:03.701 –> 01:29:04.643
It’s cold out there.

01:29:04.743 –> 01:29:05.564
But you know what?

01:29:05.584 –> 01:29:07.268
There’s birds that have to come out.

01:29:07.589 –> 01:29:08.490
My grandkids are coming.

01:29:08.771 –> 01:29:09.432
The day’s going to start.

01:29:09.452 –> 01:29:10.274
I have to do my show.

01:29:10.635 –> 01:29:12.719
So I’m not necessarily motivated to get up.

01:29:13.595 –> 01:29:16.737
But I’m motivated to look around at my life and go, this is pretty awesome.

01:29:17.698 –> 01:29:18.779
I don’t want this to go away.

01:29:18.799 –> 01:29:20.920
And I want it to get more awesome before I check out.

01:29:21.701 –> 01:29:22.822
That’s the motivation.

01:29:22.842 –> 01:29:24.103
The motivation’s out here.

01:29:24.523 –> 01:29:26.364
It’s not when you wake up in the morning.

01:29:28.526 –> 01:29:32.749
When I used to hunt a lot more than I do, and you wake up, and it’s freaking 17 degrees outside.

01:29:32.809 –> 01:29:35.071
I’m not motivated to climb up a tree and sit there and freeze.

01:29:36.131 –> 01:29:38.033
But I would do it if I really wanted the deer.

01:29:39.369 –> 01:29:41.511
So that’s like, you got to find that for yourself.

01:29:41.571 –> 01:29:43.133
But yeah, I’m with you, John.

01:29:43.153 –> 01:29:44.614
I’m not motivated the way they mean.

01:29:45.495 –> 01:29:50.360
No, people, we’ve really ruined people with that word balance, right?

01:29:50.380 –> 01:29:53.543
People watch social media and social media has given everybody a voice.

01:29:54.264 –> 01:29:55.085
And people tend to,

01:29:57.492 –> 01:29:59.533
they’re attracted by things that they like, right?

01:29:59.613 –> 01:30:08.315
So, so if you think your life is difficult, you’re definitely going to consume some content where a dude says, Oh, you need balance and you need to, you know, all these things need to work.

01:30:08.655 –> 01:30:14.056
If you have a business that you want to be successful in, that is your, that’s everything, right?

01:30:14.096 –> 01:30:17.437
If you’re starting a business, everything is the business.

01:30:17.477 –> 01:30:18.638
You don’t have time for family.

01:30:18.758 –> 01:30:19.618
You don’t have time for

01:30:20.268 –> 01:30:20.728
anything.

01:30:21.049 –> 01:30:22.510
Everything is the business.

01:30:23.050 –> 01:30:25.812
If you’re lucky, your family is included in that.

01:30:25.872 –> 01:30:27.753
My kids were raised at my business.

01:30:28.314 –> 01:30:30.655
Baby cribs were in my shop.

01:30:30.956 –> 01:30:36.239
When I slept in the shop, when I drove up to the first shop I had, I couldn’t afford the building.

01:30:36.399 –> 01:30:38.321
I couldn’t afford to turn the water on.

01:30:38.681 –> 01:30:40.362
We barely had the power on.

01:30:40.382 –> 01:30:43.865
When I drove up to the first shop, I ran out of gas.

01:30:43.925 –> 01:30:44.305
The city

01:30:44.949 –> 01:30:49.575
gave me two tickets that night and I got some Marines to help me push the blazer around back.

01:30:50.095 –> 01:30:51.757
I lived in the building for 90 days.

01:30:51.918 –> 01:30:53.880
I didn’t leave the building for 30 days.

01:30:54.421 –> 01:30:55.422
I didn’t have a mattress.

01:30:55.522 –> 01:30:56.423
I didn’t have a bed.

01:30:56.764 –> 01:30:57.785
I didn’t have a shower.

01:30:58.226 –> 01:30:59.707
I lived there for 30 days.

01:31:00.288 –> 01:31:02.471
People just have no concept now

01:31:03.624 –> 01:31:05.586
of what, what they’re capable of, right?

01:31:05.626 –> 01:31:08.027
People have no concept of what difficult is.

01:31:08.808 –> 01:31:13.752
I was building equipment and trading Marines for broken down MREs that they were coming.

01:31:13.792 –> 01:31:15.073
They were supposed to have thrown away.

01:31:15.513 –> 01:31:16.254
I lived on MRI.

01:31:16.294 –> 01:31:19.496
I gained 20 pounds in a 30 day period, just eating MREs.

01:31:19.957 –> 01:31:27.422
And I, I just took a bath with a towel, you know, in, in some water that we filled up in a water cube from somewhere else.

01:31:28.003 –> 01:31:28.123
But,

01:31:29.378 –> 01:31:30.599
It’s just what we do, man.

01:31:30.640 –> 01:31:32.441
People like, this is really hard.

01:31:32.782 –> 01:31:33.262
Is it hard?

01:31:33.582 –> 01:31:41.170
No, hard is me having, if I had to push that skid steer across the property or figure out how to move it with no power, that’s hard.

01:31:41.630 –> 01:31:46.095
Getting up in the morning, feeding these animals, you might not want to do it, but it’s not hard.

01:31:46.475 –> 01:31:48.798
We have changed and reprogrammed people, right?

01:31:49.238 –> 01:31:51.019
There’s a difference between hurt and injured.

01:31:51.059 –> 01:31:51.600
This hurts.

01:31:52.060 –> 01:31:52.601
That’s fine.

01:31:52.641 –> 01:31:54.202
It’s okay to be uncomfortable.

01:31:54.622 –> 01:31:57.524
Injured is something different and everything has been commingled.

01:31:59.005 –> 01:32:00.266
We think shit’s so hard.

01:32:01.007 –> 01:32:05.771
Farmers hold a full-time job in order to be able to farm.

01:32:06.636 –> 01:32:08.639
Most farmers are not profitable.

01:32:09.019 –> 01:32:09.279
Yeah.

01:32:09.300 –> 01:32:17.430
Like my buddy farms 1500 acres and works a 60 hour job and farms 1500 acres.

01:32:17.770 –> 01:32:20.053
And we talk about getting up at four 30 in the morning.

01:32:20.794 –> 01:32:23.338
That dude ain’t gone to bed by four 30 in the morning.

01:32:25.382 –> 01:32:33.886
If YouTube existed in the 70s, there’d be three 50-year-old people saying the same shit we are right now back in 1975.

01:32:34.666 –> 01:32:38.148
It’s not really that this is new that people don’t want to do it.

01:32:38.228 –> 01:32:40.669
It’s that there’s only a small segment of people who will.

01:32:41.610 –> 01:32:44.491
That’s your opportunity because when you were telling that story, John,

01:32:45.746 –> 01:32:53.089
I was remembering it was either Harvey McKay or Zig Ziglar or something back when I was in car university, when I was traveling for my first sales jobs.

01:32:53.509 –> 01:32:55.189
I would listen to stuff like that over and over again.

01:32:55.209 –> 01:33:01.712
I remember one of them told a story about this dude that came from Vietnam right at the end of the war, right after the fall of Saigon.

01:33:02.432 –> 01:33:05.973
His uncle owned a whole bunch of donut shops.

01:33:06.013 –> 01:33:09.234
His uncle said, I’ll give you a job working in one of the donut shops.

01:33:09.254 –> 01:33:10.455
He worked in a donut shop.

01:33:11.574 –> 01:33:13.235
It sounds like your story.

01:33:13.315 –> 01:33:14.756
Him and his wife lived in the back room.

01:33:14.776 –> 01:33:16.177
They took showers in the sink.

01:33:16.597 –> 01:33:21.881
And in six months, he had made enough money to buy that donut shop from his uncle.

01:33:22.921 –> 01:33:26.584
Then they could have taken that, gotten credit, bought a house.

01:33:26.904 –> 01:33:42.356
They lived in the donut shop for another year and a half, so two full years of living in the back room of a donut shop, living on leftover donuts like your MREs, and then they bought their first house for cash somewhere in the mid-late 70s, which was not a great time to buy a house.

01:33:43.457 –> 01:33:44.518
It’s so hard to buy a house.

01:33:44.538 –> 01:33:46.099
Go talk to your grandfather who bought one in 1978.

01:33:47.853 –> 01:33:51.557
Okay, go talk to somebody who bought a house in 1981 about how hard it is now.

01:33:51.837 –> 01:33:52.959
So that’s when he came into it.

01:33:53.019 –> 01:33:55.021
He ended up, this dude, his name was Lee something.

01:33:55.361 –> 01:33:58.845
He ended up being like this incredibly wealthy real estate investor.

01:33:59.929 –> 01:34:07.432
But that was because he lived on donuts and took baths in a shop sink for two years.

01:34:07.853 –> 01:34:10.154
But was everybody willing to do that in the 1970s?

01:34:10.294 –> 01:34:11.534
No, this isn’t new.

01:34:12.255 –> 01:34:14.656
This is the same thing over and over and over again.

01:34:14.676 –> 01:34:16.997
There’s people who will and people who won’t.

01:34:17.057 –> 01:34:19.758
And if you’re somebody who will, then you have an advantage.

01:34:20.098 –> 01:34:25.621
And if you’re not somebody who will, then you do have one play left, and that is you can become somebody.

01:34:26.865 –> 01:34:33.787
You can motivate yourself that you want things to be better in your life enough that you become somebody who will.

01:34:33.827 –> 01:34:39.909
You’ll notice that Nicole and John and I, we will motivate you, but we don’t use flowery language.

01:34:40.230 –> 01:34:41.610
If I believe it, I can achieve.

01:34:41.630 –> 01:34:43.571
We don’t say crap like that, right?

01:34:43.991 –> 01:34:46.892
Even though it’s true at its base, it’s so surface-based.

01:34:48.461 –> 01:34:51.224
It’s like spraying rose-colored oil on shit.

01:34:51.904 –> 01:34:53.025
It’s still shit.

01:34:53.645 –> 01:34:56.027
You got to move the shit pile or compost it, right?

01:34:56.207 –> 01:34:57.368
You got to do something with it.

01:34:57.408 –> 01:35:01.291
You can’t just spray it with some Febreze and expect everything to get better.

01:35:01.752 –> 01:35:10.959
And like, I think it is worse today though, to your point, John, because of Instagram and TikTok and all, because all you have is all these influencers constantly showing the best of the best.

01:35:10.979 –> 01:35:14.061
They never show their, some do, but most, they never show failures.

01:35:14.381 –> 01:35:15.342
They never show misery.

01:35:15.582 –> 01:35:17.384
They never show anything that goes wrong.

01:35:17.904 –> 01:35:23.948
Everything’s always heart hands and beauty and perfect people reading books in their freaking tiny homes or whatever.

01:35:24.328 –> 01:35:25.348
It’s all bullshit.

01:35:25.769 –> 01:35:28.850
Like everybody that got where you want to be suffered.

01:35:29.551 –> 01:35:31.032
They suffered to get there.

01:35:31.692 –> 01:35:34.013
And if you want to start telling me, well, what about the kids that inherited?

01:35:34.053 –> 01:35:34.554
Shut up.

01:35:35.194 –> 01:35:36.935
I don’t give a shit about the kid.

01:35:37.095 –> 01:35:37.636
Are you him?

01:35:37.716 –> 01:35:38.356
Are you that kid?

01:35:38.376 –> 01:35:40.337
Shut up and shut up.

01:35:40.698 –> 01:35:46.441
And are you really trying to be the son of a Rothschild or the people that you really want to be like are the ones that you actually do see?

01:35:46.822 –> 01:35:48.062
They all.

01:35:48.403 –> 01:35:56.968
And if they didn’t suffer, if you didn’t suffer because they inherited it, somebody in that family at some point suffered to create that generational wealth.

01:35:57.408 –> 01:35:58.249
You want it in your family.

01:35:58.469 –> 01:35:59.630
You have to suffer.

01:36:00.310 –> 01:36:03.661
And that doesn’t mean be hung from a tree and be flailed.

01:36:04.062 –> 01:36:07.232
What it means is you have to be willing to go through the kind of shit John was talking about.

01:36:09.798 –> 01:36:12.620
It’s funny because I think this comment is meant as sarcastic.

01:36:12.680 –> 01:36:14.602
John has the voice and temperament of an angel.

01:36:15.202 –> 01:36:26.491
But actually, when I listen to him not respond full aggressive to people giving him a bunch of excuses, he does have the temperament of an angel.

01:36:26.511 –> 01:36:29.433
Because I can just imagine what the voice in his head is saying.

01:36:29.473 –> 01:36:35.617
He’s actually really good at not responding to that stuff and moving on to the people who will listen.

01:36:35.738 –> 01:36:36.979
And Greg’s on my live every night.

01:36:36.999 –> 01:36:37.559
He knows what’s up.

01:36:38.350 –> 01:36:39.390
You guys are super lucky.

01:36:39.430 –> 01:36:49.572
I don’t have a button where I can just vaporize you because most of you are super lucky that the ban button stops at the computer.

01:36:49.672 –> 01:36:55.334
I do line that dot up on the windshield and just imagine being able to disintegrate you.

01:36:56.054 –> 01:36:59.694
We need John and Sonny on a panel at SRF with a vaporize button.

01:37:00.455 –> 01:37:01.035
Absolutely.

01:37:01.055 –> 01:37:02.995
Part of it too is like

01:37:08.982 –> 01:37:10.243
everybody’s like, what should I do?

01:37:10.283 –> 01:37:12.024
I’m not going to tell you what I should, what you should do.

01:37:12.044 –> 01:37:13.264
I’m going to tell you what I would do.

01:37:13.384 –> 01:37:14.685
And you’re either going to do that or not.

01:37:14.785 –> 01:37:17.786
Most people they’re not going to, because they would be doing it already.

01:37:18.427 –> 01:37:23.029
Um, so I don’t know why they just like to interact and be in there somehow.

01:37:23.129 –> 01:37:24.370
It’s like success zombies.

01:37:24.710 –> 01:37:28.872
If you go to 15 motivational conferences, you’ll see the same dude at all of them.

01:37:29.432 –> 01:37:31.553
Um, and that’s, that’s what they do.

01:37:31.593 –> 01:37:35.795
And they just build content off of something that they’ve never actually successfully done themselves.

01:37:36.216 –> 01:37:36.996
But also, um,

01:37:37.489 –> 01:37:40.771
With with the being harsh like that, that truly is who I like.

01:37:40.831 –> 01:37:42.792
I want to say that to people in real life.

01:37:43.112 –> 01:37:48.275
And sometimes you’ll see me just walk away and sometimes you’ll see me really give it to them.

01:37:48.955 –> 01:37:51.877
But it’s very rare that a dude actually takes it and does anything.

01:37:51.937 –> 01:37:59.801
If you look at the dude that we were talking to at SRF, take the ride and Tinker Train is his name.

01:38:00.501 –> 01:38:04.262
his podcast, Tinker Tribe, that dude is working out every single day.

01:38:04.282 –> 01:38:17.227
And I can’t go on any platform, every single place I go on the internet, I see that dude out there every single day, building projects, working out, and actually doing it.

01:38:17.527 –> 01:38:23.749
But also, when you give it to people like that, it keeps you from having to do it a second time, right?

01:38:24.289 –> 01:38:28.491
I can take a 50% motherfucker and me be at 100 that day

01:38:30.225 –> 01:38:32.907
and bring him up to 75, but it brings me down to 75.

01:38:34.167 –> 01:38:36.069
And that charging, you’re a battery, right?

01:38:36.309 –> 01:38:43.493
So if I bring up a bunch of 50% of dude over and over and over, it makes me never capable of 100 again.

01:38:43.513 –> 01:38:46.015
So everybody is contagious.

01:38:46.115 –> 01:38:49.097
Make sure you want to catch what you’re about to catch.

01:38:49.157 –> 01:38:50.518
You can help somebody once.

01:38:50.798 –> 01:38:55.321
Like I’ll give you two chances, but you’re never getting the second one.

01:38:55.381 –> 01:38:57.382
The second chance is me not killing you.

01:38:57.762 –> 01:38:59.163
Like just stay away from me.

01:39:00.205 –> 01:39:01.366
See, he is an angel.

01:39:01.446 –> 01:39:04.387
Remember the old movie, The Prophecy, with Christopher Walken in it?

01:39:04.927 –> 01:39:09.430
And there’s one line in it where one of the guys says, can you imagine being an angel?

01:39:10.290 –> 01:39:14.392
He’s like, have you ever noticed that whenever God needs good news delivered or whatever, he sends an angel?

01:39:14.412 –> 01:39:18.234
But he also, when he needs people laid to waste, he sends an angel.

01:39:18.254 –> 01:39:24.237
It was something to the akin of on one wing, you’re always praising your God, and the other wing is always dipped in blood.

01:39:25.683 –> 01:39:25.843
Right.

01:39:25.923 –> 01:39:30.444
And so there it’s the voice of an angel, like because sometimes the voice of an angel is not good.

01:39:31.224 –> 01:39:34.685
There’s there’s more of them, but there’s more of them.

01:39:34.705 –> 01:39:38.766
But the only two off the top of my head is is that guy take the ride.

01:39:39.326 –> 01:39:41.707
And Evan Dixon right there, Radio Made Easy.

01:39:42.047 –> 01:39:44.628
He was standing at one of the I think the first SRF.

01:39:44.668 –> 01:39:46.228
And I have a bucket full of radios.

01:39:46.268 –> 01:39:49.249
Of course, they’re unprogrammed and none of them will communicate with each other.

01:39:50.114 –> 01:39:53.056
And he’s people kept pulling him out and going, how much for this?

01:39:53.096 –> 01:39:53.756
How much for this?

01:39:54.217 –> 01:39:55.617
Well, we weren’t selling radios.

01:39:55.697 –> 01:39:59.059
They were finding them like under some shit in my personal workspace.

01:39:59.660 –> 01:40:01.081
And Evan’s like, Hey, I have an idea.

01:40:01.121 –> 01:40:03.982
I think I should buy, I should sell radios already programmed.

01:40:04.022 –> 01:40:05.523
And I’m like, yeah, that’s cool.

01:40:05.543 –> 01:40:06.384
You won’t fucking do it.

01:40:07.104 –> 01:40:10.147
I don’t know if I heard it.

01:40:10.187 –> 01:40:14.250
I don’t think I heard his feelings, but he actually did it in a huge, huge manner.

01:40:14.791 –> 01:40:20.916
And Evan has put himself places in business that he’s brought me access in business that I didn’t have access to.

01:40:22.257 –> 01:40:25.740
You know, you’re not going to hurt somebody by telling them, no, you won’t.

01:40:27.555 –> 01:40:32.238
Long ago, I had John Dowey who did the microgreens thing and all successfully at one of my workshops.

01:40:32.258 –> 01:40:35.140
He did like classes every day of the event.

01:40:35.300 –> 01:40:41.904
He did like three separate classes, went through everything, how to find customers from the grow to the marketing and back again.

01:40:42.464 –> 01:40:45.066
And he had tons of people walk up to him and go, I’m going to do that.

01:40:45.186 –> 01:40:45.886
I’m going to do that.

01:40:46.006 –> 01:40:48.348
And every single one would walk away and he’d go, no, you’re not.

01:40:49.529 –> 01:40:50.930
But he never said it to them.

01:40:51.850 –> 01:40:54.712
One dude, a suspended dude named Roger, he’s like, no, you won’t.

01:40:55.580 –> 01:40:56.661
He was the one that did it.

01:40:57.342 –> 01:41:00.184
He was the one that the one that he told to his face.

01:41:00.324 –> 01:41:01.485
I don’t think you’ll do it.

01:41:02.546 –> 01:41:04.347
Was the one that went out and did it.

01:41:04.547 –> 01:41:06.429
And he hooked up with another guy here.

01:41:06.849 –> 01:41:08.791
They built a farm together down by Austin.

01:41:08.831 –> 01:41:12.734
They built a like an FDA approved like processing room.

01:41:12.754 –> 01:41:14.896
And they’ve been successful.

01:41:15.296 –> 01:41:16.798
But he was the one told, no, you won’t.

01:41:18.019 –> 01:41:18.219
So.

01:41:20.081 –> 01:41:26.964
I think that people, and I mean, not most people, I think there’s people when they hear me speak like that, they take it in a negative personal manner.

01:41:27.084 –> 01:41:30.225
And really the way you should take is that I cared enough to actually give you that.

01:41:30.645 –> 01:41:34.647
I was sitting in a Perkins restaurant, the one and only time I’ve ever been in one.

01:41:35.307 –> 01:41:38.348
And there was this goofy, there was this goofy kid in there.

01:41:39.108 –> 01:41:41.549
And I’d made a video about it when I left.

01:41:41.709 –> 01:41:45.711
And that kid, there’s a lot of, you know, cute little waitresses around.

01:41:46.411 –> 01:41:48.853
And they’re texting and just giving shitty service.

01:41:48.913 –> 01:41:54.879
And this goofy kid was the only one giving any good, you know, any good service.

01:41:54.919 –> 01:41:59.203
And when I left, I go, you know, you could have any one of these could be your girlfriend, whoever they’re talking to.

01:41:59.703 –> 01:42:01.385
They’re not here with them like you could.

01:42:01.789 –> 01:42:04.772
have any one of these and you could change the way you look.

01:42:05.133 –> 01:42:15.344
And I, I just, you know, a couple of little sentences and I left and I made, I talked about it on a video and my buddy, Justin Souders hit me up and he’s like, why didn’t you arm that kid?

01:42:15.384 –> 01:42:17.346
Why didn’t you give him the real information?

01:42:17.366 –> 01:42:17.826
And I go, well,

01:42:18.826 –> 01:42:19.446
I don’t know, man.

01:42:19.486 –> 01:42:21.107
He just, I don’t know why I didn’t.

01:42:21.247 –> 01:42:25.450
Like I, it was one of those things like in a movie where you’re in the elevator with Tony Robbins.

01:42:25.890 –> 01:42:33.434
I truly believed that with five minutes with that kid, I could have completely changed the direction of his life to this day.

01:42:33.534 –> 01:42:36.476
This was probably, this was during COVID I think is when this was.

01:42:37.196 –> 01:42:40.318
And Justin reaching out, he’s like, Hey, why didn’t you unfuck that kid?

01:42:40.858 –> 01:42:41.618
And I’m like, I don’t know.

01:42:41.658 –> 01:42:44.620
And I, I regret, I’m talking about it right now.

01:42:44.740 –> 01:42:46.681
I regret not changing that kid’s life.

01:42:46.997 –> 01:42:49.699
And that’s when I tell somebody, I’m like, you won’t fucking do this.

01:42:49.719 –> 01:42:50.540
You’re so full of shit.

01:42:51.101 –> 01:42:54.784
That’s me taking that step because I want you to do it.

01:42:55.184 –> 01:42:58.587
And if you just react even a little, I’ll be there for you.

01:42:58.728 –> 01:43:01.430
Like I can help you change the direction of your life.

01:43:01.889 –> 01:43:06.931
But you have to put some I’ve put too much time and energy and money.

01:43:07.311 –> 01:43:13.273
And literally it destroys me when I when I build somebody and think that we’re going in a good direction and they fuck it up.

01:43:13.773 –> 01:43:17.815
It really it eats on me and it really does take away part of my life force.

01:43:18.595 –> 01:43:21.797
Yeah, I got to a point where I started feeling like I wanted it more for them than they did for themselves.

01:43:21.857 –> 01:43:22.517
And that was cancer.

01:43:24.197 –> 01:43:28.360
I get an email or three a week that are kind of in that kind of tone in my response.

01:43:28.800 –> 01:43:32.844
And, you know, one out of three will email me back all butt hurt and angry about it.

01:43:32.864 –> 01:43:34.325
I was like, you’re lucky you got a response.

01:43:34.985 –> 01:43:35.246
Yeah.

01:43:35.346 –> 01:43:37.768
I cared enough to tell you I thought you were full of shit.

01:43:38.588 –> 01:43:41.131
And I told you you’re full of shit because one, I believed you were.

01:43:41.151 –> 01:43:42.652
And two, I thought you needed to hear it.

01:43:43.459 –> 01:43:43.619
Yep.

01:43:44.240 –> 01:43:46.802
And every once in a while, somebody surprised you and comes back around six.

01:43:46.842 –> 01:43:48.523
Thank you so much for telling me I was full of shit.

01:43:48.623 –> 01:43:49.284
I was full of shit.

01:43:49.704 –> 01:43:50.545
And I dumped the shit.

01:43:50.605 –> 01:43:51.546
And now this is what I’m doing.

01:43:51.586 –> 01:43:53.447
And then you’re like, okay, I just got a payday.

01:43:54.088 –> 01:43:55.509
I don’t think people really understand that.

01:43:55.549 –> 01:43:57.971
Like when you do what we do, like that’s your big payday.

01:43:58.011 –> 01:44:00.473
When somebody says, I have this business, I’m doing this, whatever.

01:44:00.653 –> 01:44:01.514
I just bought my first house.

01:44:01.554 –> 01:44:02.535
I paid off all my debt.

01:44:02.895 –> 01:44:06.578
That’s when you’re like, fucking A, like this is worth doing.

01:44:07.439 –> 01:44:07.679
Yeah.

01:44:08.500 –> 01:44:08.620
Yep.

01:44:11.269 –> 01:44:14.051
And that’s why I don’t do weekly coaching calls with people.

01:44:15.972 –> 01:44:17.613
Weekly coaching calls are an excuse.

01:44:20.655 –> 01:44:32.623
But we, we do the, we just did with, do you remember the girl at SRF, the lady who was super cheery, but also willow sunshine, sunshine.

01:44:32.643 –> 01:44:36.205
We, we did a round table with her in December and,

01:44:37.850 –> 01:44:39.491
brainstorming ways to monetize.

01:44:39.532 –> 01:44:44.996
And before she jumped on that, I asked her about 10 questions and she did like a five page document.

01:44:45.016 –> 01:44:47.078
Like she really answered these questions.

01:44:47.619 –> 01:44:53.764
So we knew like she spent a lot of time before that invested time coming up with concepts.

01:44:54.545 –> 01:45:03.372
And then she left with commitments from people who were in the live stream who would help introduce her to people like funeral home directors and that sort of thing, which makes sense if you watch the video.

01:45:04.213 –> 01:45:10.999
That kind of thing I think can be really helpful, especially if the person does the work before, before the, the, the accelerator.

01:45:12.560 –> 01:45:16.083
If they don’t, if they just walk up there unprepared, then you already know it’s going to fail.

01:45:17.104 –> 01:45:19.666
I gave her, I gave her 20 minutes right out in front.

01:45:19.806 –> 01:45:20.807
And we said the same thing.

01:45:20.847 –> 01:45:22.188
I’m like, you have to monetize this.

01:45:22.228 –> 01:45:23.409
You have to do social media.

01:45:23.869 –> 01:45:25.911
You have to monitor, but I don’t know what my product is.

01:45:25.971 –> 01:45:27.192
I’m like, you are the product.

01:45:27.252 –> 01:45:28.733
Like you are the product.

01:45:29.294 –> 01:45:29.414
Like,

01:45:30.245 –> 01:45:33.467
And like, we just kept going in circles and I finally walked away.

01:45:33.528 –> 01:45:37.951
I was glad to see that she actually did something on your show, but that’s, that’s the thing.

01:45:38.091 –> 01:45:40.293
You are the lead singer of your band.

01:45:40.593 –> 01:45:41.814
Motley Crue sells what?

01:45:42.294 –> 01:45:45.677
Pictures of Dee Snider and music.

01:45:45.737 –> 01:45:47.278
You are the lead singer of the band.

01:45:48.038 –> 01:45:48.799
I don’t think that’s right.

01:45:50.817 –> 01:45:51.418
I don’t know.

01:45:52.058 –> 01:45:53.679
I don’t think Dee Snider’s in Motley Crue.

01:45:54.280 –> 01:45:55.681
I think Dee Snider’s Twisted Sister.

01:45:55.861 –> 01:45:56.982
You’re absolutely right.

01:45:57.102 –> 01:45:58.163
I should know that, too.

01:45:58.243 –> 01:46:01.265
I was wondering if I had a brain aneurysm or something.

01:46:01.305 –> 01:46:03.407
He was awesome in the hearings.

01:46:03.507 –> 01:46:04.788
Yeah, you’re right.

01:46:05.448 –> 01:46:07.850
Your point’s valid.

01:46:08.030 –> 01:46:11.833
I literally was like, wait a minute.

01:46:12.213 –> 01:46:13.634
What is the lead singer of Motley Crue now?

01:46:13.735 –> 01:46:15.356
It went away when you said that.

01:46:15.976 –> 01:46:19.499
Dee Snider killed Tipper Gore in those fucking congressional hearings.

01:46:20.513 –> 01:46:21.474
Vince something.

01:46:21.594 –> 01:46:22.194
Vince Neal.

01:46:22.655 –> 01:46:23.115
Vince Neal.

01:46:23.195 –> 01:46:23.436
Okay.

01:46:23.636 –> 01:46:24.957
I want to say that, but it sounded wrong.

01:46:25.237 –> 01:46:25.898
You jacked my brain.

01:46:25.938 –> 01:46:28.641
Yeah, he looks like a giant food blister now.

01:46:28.721 –> 01:46:30.283
Those are old memories.

01:46:30.703 –> 01:46:32.945
I was smoking pot in high school when that was a thing.

01:46:32.985 –> 01:46:36.829
You do have a freakish memory for detail from the 80s and 90s.

01:46:37.029 –> 01:46:38.151
Yeah.

01:46:38.411 –> 01:46:42.495
Dee Schneider is – I’ve seen Dee Schneider several times.

01:46:42.555 –> 01:46:43.436
My friend Chris Barrett.

01:46:44.408 –> 01:46:47.391
owns some gun shops and stuff, and Dee Schneider’s been out there a lot.

01:46:47.451 –> 01:46:52.896
He’s very, very pro-freedoms, and he just seems like a good dude.

01:46:53.476 –> 01:46:57.420
He also cameoed in Cobra Kai, so you gotta give a guy that, right?

01:46:57.440 –> 01:46:57.580
So, yeah.

01:47:00.782 –> 01:47:08.505
Yeah, I did the people that will do something when you give them the hard side of it.

01:47:09.266 –> 01:47:19.210
When you were talking about a job and maybe think of us like if you were running like a drug and alcohol rehabilitation clinic where people come in to get clean, you get three different kinds of people that come in that door.

01:47:19.530 –> 01:47:20.991
You get the person that we can help.

01:47:21.071 –> 01:47:23.132
And that’s the person that says my life sucks.

01:47:24.244 –> 01:47:27.366
I need to do something, and they intentionally go.

01:47:28.287 –> 01:47:32.970
You get the person who is forced into it, and unless something magic happens, they’re going to relapse.

01:47:33.571 –> 01:47:39.815
And then you get the person that wants everybody to shut up, so they say they are going, and they show up and say, I’m here, but they’re not really there.

01:47:40.536 –> 01:47:44.138
And it’s only the first one, and it’s not that the other two can’t be helped.

01:47:44.178 –> 01:47:46.180
They have to somewhere in that journey transcend

01:47:47.320 –> 01:47:49.661
to realize, oh, I really do need to do this.

01:47:50.461 –> 01:48:09.005
And you almost have to go at building something beyond a job as like you’re going through getting off being an alcoholic because you’ve been conditioned your whole life to think in a way that fundamentally cannot work as an entrepreneur.

01:48:09.025 –> 01:48:14.326
I don’t know if you’ve noticed this, Sean, but employees have a tendency to think that companies just have money.

01:48:16.167 –> 01:48:18.991
If you own a company, you just have money to pay them with.

01:48:19.211 –> 01:48:24.517
There’s this box of money that just has salaries on it.

01:48:24.537 –> 01:48:25.999
And that box is always full.

01:48:26.199 –> 01:48:29.303
And no matter what happens to the company, you can still get paid.

01:48:29.743 –> 01:48:34.248
So they don’t take any vested interest in the company being profitable so they can keep their jobs.

01:48:35.211 –> 01:48:37.573
And so that mindset has to die.

01:48:38.514 –> 01:48:47.882
And so if you think of anybody with like a dependency program, there’s a piece of them that they’ve created that needs to die and they have to be reborn in a way to get clear of that.

01:48:48.422 –> 01:48:56.028
I think to go from an employee mindset to a true entrepreneurial mindset and the longer you’ve waited, the harder it’s going to be, right?

01:48:56.048 –> 01:49:01.193
The guy that’s been an alcoholic for 20 years, it’s a lot harder to get through the 12-step program than a dude that’s been an alcoholic for a year.

01:49:02.452 –> 01:49:06.535
And so like you have to let some old piece of you die.

01:49:06.555 –> 01:49:08.217
And this is a funny thing.

01:49:09.778 –> 01:49:14.001
No matter how bad that thing is, you’re attached to it and you don’t want it to die.

01:49:14.822 –> 01:49:20.026
You don’t want to let go of it because then that means I can never like people that need to quit drinking.

01:49:20.046 –> 01:49:21.447
Like, but that means I’ll never be able to drink again.

01:49:21.467 –> 01:49:22.248
Well, maybe you can’t.

01:49:23.131 –> 01:49:24.692
Well, maybe that’s what you need to do.

01:49:25.172 –> 01:49:30.334
So if I can’t ever whine and bitch anymore, that’s pretty hard to accept, right?

01:49:31.934 –> 01:49:32.735
You can still whine and bitch.

01:49:32.755 –> 01:49:34.595
You just can’t use it as an excuse anymore.

01:49:34.635 –> 01:49:36.136
You can bitch while you’re doing the work.

01:49:37.036 –> 01:49:39.457
And that’s very hard for some people to make that transition.

01:49:40.217 –> 01:49:42.098
I bitch all the time, but while I’m doing the work.

01:49:44.286 –> 01:49:45.187
Yeah.

01:49:46.127 –> 01:49:49.169
It’s because you tie your identity and things that are not really you.

01:49:49.670 –> 01:50:02.058
Like one does not, I’m not pointing anybody out, but I know every time I make a significant positive change in my life, I have to mourn something that I was hanging on to for some bullshit reason that makes no sense.

01:50:03.240 –> 01:50:12.307
And that goes from changing how I eat to deciding to build holler roast, despite the economy being kind of crappy.

01:50:12.347 –> 01:50:13.748
Like we’re, we’re right there again.

01:50:13.788 –> 01:50:18.892
I think we’re, we’re going to have a hard year and it’s the best year to grow by the beans.

01:50:18.912 –> 01:50:20.193
I am buying the beans this week.

01:50:20.253 –> 01:50:24.617
As a matter of fact, that should be a shirt by the beans.

01:50:25.077 –> 01:50:25.497
It is.

01:50:25.617 –> 01:50:25.898
It is.

01:50:26.038 –> 01:50:30.381
I believe coffee, coffee should be an easy one to, to build and grow.

01:50:30.501 –> 01:50:31.442
People love coffee because,

01:50:31.724 –> 01:50:35.448
because everybody drinks coffee, even people that don’t like coffee, drink coffee.

01:50:35.809 –> 01:50:49.225
And if you look at what Tim pool and the quartering and Jeremy from over there, who’s Shapiro’s crew over there in Nashville, all of them are running paid promotions on YouTube for their own coffee.

01:50:49.245 –> 01:50:50.927
If you look up coffee brand coffee,

01:50:51.741 –> 01:50:54.583
You, I, we talked about this probably a year ago.

01:50:55.063 –> 01:50:57.485
That’s, that’s, we need to figure out how they’re doing that shit.

01:50:57.545 –> 01:51:05.650
How is it that every damn video I pull up on YouTube, I get a fucking paid advertisement for some food company.

01:51:06.010 –> 01:51:06.791
That might be the best.

01:51:06.831 –> 01:51:08.552
Like I see it so damn often.

01:51:08.592 –> 01:51:09.733
I’m never buying your shit.

01:51:10.293 –> 01:51:16.417
But the coffee companies, man, just figure out what that paid click-through promotion is and do that shit.

01:51:16.557 –> 01:51:19.219
And when you have too much, just turn that promotion off.

01:51:19.279 –> 01:51:27.744
But if you are not sure what to do and you want to be involved in our industry or gun industry or any, whatever it is you like to do,

01:51:28.223 –> 01:51:36.925
Figure out how to do the money-making side, the backside of social media, and you’ll be accepted and welcomed in, and people will give you a percentage of the money you make.

01:51:37.445 –> 01:51:39.525
If you’re sitting around like, what should I do?

01:51:40.086 –> 01:51:40.566
Do that.

01:51:40.806 –> 01:51:50.368
Figure out how to get promotions for podcasts, how to get affiliate links, and then bring that to people who are too busy doing their shit and go, I can get you these five companies.

01:51:50.808 –> 01:51:52.488
This is what your potential to make.

01:51:52.848 –> 01:51:53.148
I want 50%.

01:51:53.188 –> 01:51:54.069
I want 30%, whatever it is.

01:51:57.125 –> 01:51:57.785
You’re not wrong.

01:51:58.486 –> 01:52:01.247
Figuring out how to target on YouTube was not hard, by the way.

01:52:01.267 –> 01:52:05.649
Because we did that with the Joel Salatin videos for SRF.

01:52:06.149 –> 01:52:07.590
It took two weeks to figure out.

01:52:09.391 –> 01:52:11.372
But learning how to sell is always the thing, right?

01:52:11.412 –> 01:52:13.312
In case anybody cares about that targeting.

01:52:13.493 –> 01:52:17.735
It’s actually, I would say YouTube has the best targeting tools out of any of this.

01:52:17.775 –> 01:52:18.115
Yeah.

01:52:18.135 –> 01:52:20.816
Maybe you should sell how to target.

01:52:22.251 –> 01:52:23.531
Oh, that’s a great webinar idea.

01:52:24.572 –> 01:52:25.512
I need 12 webinars.

01:52:25.532 –> 01:52:27.372
So yeah, that would be a good one.

01:52:27.412 –> 01:52:31.313
Because no matter what you’re teaching people, if they’re going to monetize it, they need to know how to do that.

01:52:31.373 –> 01:52:35.174
You know, something I don’t, I haven’t really got into targeting YouTube ads at all.

01:52:35.374 –> 01:52:38.035
It’s a royal pain in the neck to use their interface.

01:52:38.095 –> 01:52:43.016
But once you get past the royal pain in the neck part, actually, there’s some pretty good ways to target.

01:52:43.723 –> 01:52:47.285
I haven’t used pay-per-click on Google forever, but it used to be the best.

01:52:48.245 –> 01:52:49.846
But that took months.

01:52:50.106 –> 01:52:52.227
Yeah, and Facebook really messed theirs up.

01:52:52.287 –> 01:52:54.148
That whole meta thing, it’s terrible now.

01:52:55.049 –> 01:52:55.469
I hate it.

01:52:55.969 –> 01:52:59.491
Somebody else is probably really good at it, though, listening to this going, Nicole, it’s so easy.

01:52:59.551 –> 01:53:00.792
I’m like, yeah, reach out to me.

01:53:01.432 –> 01:53:04.133
But no matter what, learning to sell is the thing.

01:53:04.454 –> 01:53:05.854
People say, what’s the hardest part of farming?

01:53:05.914 –> 01:53:08.736
The answer, if you really know it, is selling the food.

01:53:10.191 –> 01:53:12.835
I can grow food, but you got to sell it to somebody.

01:53:13.475 –> 01:53:15.258
It tends to rot and then become worthless.

01:53:16.159 –> 01:53:18.082
That’s why so many farmers farm commodity.

01:53:18.697 –> 01:53:21.479
They have a guaranteed place they can dump it even if they don’t make money on it.

01:53:21.499 –> 01:53:22.740
They know they can get paid for it.

01:53:23.040 –> 01:53:25.701
And it also can sit in a silo for a couple of months if it needs to.

01:53:26.322 –> 01:53:28.423
But if you’re growing lettuce, right?

01:53:28.523 –> 01:53:32.986
Or if you kill the pig, you got to move the product.

01:53:33.146 –> 01:53:35.187
And that doesn’t change business to business.

01:53:35.608 –> 01:53:37.109
John can sew his ass off.

01:53:37.149 –> 01:53:38.710
He can get other people to sew their ass off.

01:53:38.730 –> 01:53:39.830
He can make all the equipment.

01:53:40.431 –> 01:53:42.212
What makes SOE successful is people buy it.

01:53:42.652 –> 01:53:42.852
Right.

01:53:43.673 –> 01:53:45.074
And what makes people buy it is his…

01:53:46.138 –> 01:54:08.711
yeah personality but he sells it with his personality right people can like literally the formula is right there you just watch it you do it too yeah yeah but that takes discipline too and i think that’s the part for me it took a long time for me to get over my hesitation to like to do the same thing all the time yeah but that’s what it takes yeah

01:54:09.738 –> 01:54:10.098
Yeah.

01:54:10.218 –> 01:54:18.623
And it, sometimes it takes clearing the way to like, when you asked me what my goal was this year to build this educational platform, I had to change the podcast schedule.

01:54:19.543 –> 01:54:19.683
Yeah.

01:54:20.123 –> 01:54:20.584
Had to do it.

01:54:20.644 –> 01:54:25.126
Like I can’t do five shows a week, every week and build a platform.

01:54:26.226 –> 01:54:32.388
For education, I got to a point where I’m like, if I’m ever going to do this, I have to readjust my workflow.

01:54:32.448 –> 01:54:35.049
And if I don’t do it, then I can sit around and bitch about it.

01:54:35.570 –> 01:54:37.530
And then I’m doing the same thing I tell everybody else not to do.

01:54:38.391 –> 01:54:41.852
And that’s one thing like those of you who have gotten successful, you have to be careful.

01:54:41.892 –> 01:54:46.934
Once you’re successful, it’s easy to not grow because you’re comfortable.

01:54:48.502 –> 01:54:50.984
How long are you going to sleep on the floor in the back of the donut shop?

01:54:51.344 –> 01:54:54.786
And I’m done sleeping in the donut shop.

01:54:55.407 –> 01:54:57.408
For me, it was sleeping in the back of a pickup truck.

01:54:58.129 –> 01:54:59.169
I’m done doing that.

01:54:59.870 –> 01:55:07.555
But I think there’s a value in maintaining a small level of discomfort in your life so that you don’t get too comfortable.

01:55:08.716 –> 01:55:10.477
I 100% agree with that.

01:55:11.398 –> 01:55:15.801
Discomfort leads to action, which leads to making yourself better.

01:55:18.792 –> 01:55:20.637
Okay, well, we’re coming on two hours, guys.

01:55:20.677 –> 01:55:22.922
I think it’s time to go around the horn now that John’s back.

01:55:23.384 –> 01:55:25.870
So, Jack, why don’t you start?

01:55:26.869 –> 01:55:30.491
I am Jack Spierko, host of thesurvivalpodcast.com.

01:55:30.592 –> 01:55:35.735
Also available if you’re too lazy to type out all those nasty letters at tspc.co.

01:55:35.755 –> 01:55:39.237
If you go there, you’ll see that we’ve been podcasting for 15 years.

01:55:39.297 –> 01:55:42.199
We have over 3,300 plus episodes.

01:55:42.820 –> 01:55:44.761
And there’s probably something there that you want to know about.

01:55:44.781 –> 01:55:54.287
We talk about everything from good old-fashioned prepping and guns and tactical stuff like that to gardening and homesteading and permaculture and entrepreneurship, investing, et cetera.

01:55:54.367 –> 01:55:56.229
It’s all available again at tspc.co.

01:55:57.769 –> 01:56:03.632
I am Nicole Sauce from the Living Free in Tennessee podcast, Holla Roast Coffee and Self-Reliance Festival.

01:56:03.652 –> 01:56:05.833
That’s three things to type out, but you don’t have to.

01:56:05.893 –> 01:56:09.814
Go to NicoleSauce.com if you find out about any of those things.

01:56:10.054 –> 01:56:18.618
Awesome premium craft roasted coffee, a super event that we do with John Willis twice a year, and a podcast that’ll keep you motivated.

01:56:19.198 –> 01:56:21.219
That’s all over at Nicole sauce.com.

01:56:21.259 –> 01:56:26.620
You can get to all of them, or of course with the podcast, you can use your podcatcher on your phone and search living free in Tennessee.

01:56:26.760 –> 01:56:27.760
And it comes there.

01:56:27.780 –> 01:56:34.462
Plus we do the Tuesday live every Tuesday, usually at 1230, except for this one at nine 30, John, why don’t you close this out?

01:56:35.382 –> 01:56:36.663
So we tactical gear.com.

01:56:36.863 –> 01:56:39.583
We make nylon tactical gear, a lot of lifestyle gear as well.

01:56:39.623 –> 01:56:42.004
We do a different t-shirt every week, this kind of stuff.

01:56:42.424 –> 01:56:45.605
I do a live every night at nine o’clock on my YouTube channel here and

01:56:45.970 –> 01:56:49.852
I’ve got two video podcasts that go up that we do every week.

01:56:50.472 –> 01:56:51.952
And then we’re also on Patreon.

01:56:51.992 –> 01:56:58.855
Make sure you follow Homestead Apprentice on Instagram, TikTok, and YouTube, if you would, and follow that program.

01:56:58.875 –> 01:57:02.657
We’re going to kind of do a TV show and show you as we go what that looks like.

01:57:02.717 –> 01:57:09.800
So even if you’ve already got your stuff set and you’re not participating, there’s still, you know, jump in there, follow us.

01:57:09.860 –> 01:57:15.562
I’m sure some of you will have something that we can actually implement in there as well as have you out to some of these

01:57:16.098 –> 01:57:17.842
events, even if you’re not a participant.

01:57:18.223 –> 01:57:25.779
So if you would follow that and help us drive that program and we will see you guys tonight at nine o’clock on YouTube.

01:57:26.581 –> 01:57:26.942
Awesome.